Who messed up?

Hi everyone! For the longest time, I was scared to share what I was offering. I thought if people wanted it, they’d just somehow... find it? Or maybe I was just too afraid of looking like I was “selling.” But now that I’m on the other side of that - I get it. How would anyone know if I don’t tell them? We’re all swimming in so much online noise, and if I genuinely believe in what I’ve built (and I do!), I have to give people the chance to see it, ask questions, and say yes. Or no...and that's okay too! You'd think after 20+ years of being an actor in film & tv I'd be used to rejection...it all still hits the same if we let it. 🫢 So, after 9 months of growing and tbh kinda hiding, I finally launched my premium offer inside my free Skool community, and it feels really aligned: - I shared it inside my Classroom - I made a short video for it in the community and my About Page - Also loving this new usage of the Skool calendar - I added a recurring event that shows up in the top bar of the community every day and links to book a call with me so I can share my offer It’s so wild how long I hesitated to do something that now feels so obvious and so good. I guess that's the process of testing and growing! I’m also really leaning into leveraging so many of the features inside Skool to help support getting my offer out there. I'm currently testing out using the Public Mode and sharing community posts to people outside of Skool. I'm curious to know how you guys have setup your communities to help get your offers out there...I'm always for learning new ways to do it. Are you using the public feed? Free resources? Is there something that’s helped you get more eyes on your offer? Would love to learn about your behind the scenes methods! Happy to share more of mine also! Happy Building + Growing! ~ Elfina 💖

GREAT call today frenz! My biggest takeaway is the same concept that Skool itself is built upon. Not caring about $ and instead- caring about genuine relationships with people and offering real value is ironically- the most profitable mindset. Period. I thought about this yesterday, as my beta clients are reaping serious benefits from my 1:1 coaching program... For the first time I realized that I am far more excited about changing women's' lives for the better than I am about the inevitable financial freedom it will bring. That's HUGE- That's what it's all about. That's "Building a community that also has a monetizable component rather than building a business that has a community component." boom baby.

Hi everyone, Feels like a small Win but lots of 😵‍💫. After 8 months of building and overcomplicating the heck out of my setup… I stripped it back to what actually feels clear and aligned (for now). ✅ Simplified my classroom ✅ Moved the community back to free ✅ Locked in my lead gen flow (finally) ✅ Even created a free mini-course to share what’s working Posting this here in case anyone else is in the messy middle and needs permission to reset. Breakdown to follow. ——— It’s been 8 months since I joined Skool. Crazy. Some of you have been here just as long (or longer), and it’s been so cool to watch how much has changed—for all of us. I’ve loved seeing what you’ve tested, launched, rebuilt, and refined in your own communities. There’s something really motivating about watching people stay in it, even through the pivots. I was reminded recently of Hormozi’s Rule of 20%—that any big change will likely cost you 20% upfront (in time, money, or momentum). But if it’s aligned? Worth it. So, away I go with a few changes. Here’s where I’m at now, in case it’s helpful: I’ve decided to move my community back to free (yep—started as free > moved to paid > now back to free. More on that below). I also simplified the classroom (again) because—true story—I love building systems and sometimes overcomplicate things just for fun. 😂 But this time, I’m really leaning into simple and accessible. I’ve decided to focus on just one platform for lead gen—Instagram—because it’s easy to automate and feels the most sustainable right now. (Still not touching Facebook. Long story. Still unresolved.) I’ve also got a system now to turn content into longform YouTube videos within the community. (2 birds with 1 stone here so saving me time!) And because I still love backend systems and automation, I added a free course inside the community for anyone else who geeks out on that stuff too. ——— Somewhere along the way, I managed to “Frankenstein” my funnel by trying (and failing) to merge two different coaches’ models. 🤦🏻‍♀️ It so did not work. But I had a great laugh about it.

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