Hi friends 🥰 I just dropped my daughter off to her first day of Grade 9 — and every September I get that fresh-notebook feeling… then realize I haven’t given myself a reset in a while. So inside Camera Confidence / Authentically You, I opened a little Back to Skool week for creators who want to feel more like themselves on camera. This week only: The Skool Year — $280/yr (about $23/mo) unlocks full VIP access for the price of Premium. 👇 Here’s what’s inside that unlock: 🔓 VIP tools (normally VIP-only): 💎 5 Videos in 5 Days — shorts → long-form → VSLs ($597 value on its own) 💎 Creative Studio Suite — Niche + ICP Clarity, Hook + Script Builder, Set Design + Makeup (including Set Your Scene) 💎 Creative Compass Web App — unlimited (your pocket director for what to film next plus all my tips and tricks right there with you as you film!) ✓ Plus everything in Premium: 200+ filming prompts, Makeup for Camera, BTS trainings, From Skool to Hollywood, and the community. So you’re not just getting a “discounted membership” — you’re getting a $597 production framework + the full VIP toolkit + Premium, for $280 the whole year. Open through Wednesday, September 16 (midnight PT). If that sounds like your people (or you), you’re welcome here! No pressure either way — just sharing in case it lands for someone who’s been waiting to start. P.S. Do you also love stationery like me? When I walked into the stationery section with my daughter doing back-to-school shopping, I was overcome with that fresh-restart feeling — new notebooks, clean pages, a real beginning again. That’s exactly the energy behind this week. 🍎📓 DM me if you have any questions. I’m here. ~ Elfina 🥰

I taught my 13-year-old daughter how to build an AI COO! 🤓 She uses hers for different things than I use mine - different priorities, different goals, but it's there for her. Doesn't sleep, doesn't take vacation, and she's having a blast with it. I'm Elfina Luk 👋 actor, producer, mom, founder of multiple businesses including the Creative Compass app. 20+ years on professional film and TV sets, most recently alongside Adam Sandler in his latest Netflix project. And I built an AI COO that runs the operational layer of my entire business. It's the same foundation that lets me handle all the things! Family, pets, land, set days with legends like Adam Sandler (Netflix film coming out soon!), multiple businesses, Skool...without losing my mind. (Most of the time. 🤣) And I'm teaching the foundation to Automate your Biz in one day. This Wednesday at 11am PST. Free — and this is the only time it's going to be free, so spots are limited. What you'll walk away with: ✅ The exact AI COO framework I built for myself ✅ A working setup you can use the same day ✅ A foundation that scales as your business does ✅ Invite to a brand-new community for people building this way A couple of quick things before you register: ➡️ There's a prerequisite to attend. You'll get it once you sign up, and you'll need a little time before Wednesday to complete it. So if you're interested, register now...not the night before. Once you sign up, check your spam or junk folder so nothing slips by. There's life before an AI COO. And there's life after. I want the after for you! So you can do LESS...not more! 👉 Register here! If this lands for you — I hope to see you in there. 🙌

🎥 Share Your YouTube Channel! Let’s support each other. Drop your YouTube channel below 👇Tell us what your content is about and who it helps. If you check someone out, please: ▶️ Watch at least 30 seconds 👍 Then like 🔔 And subscribe (That 30 seconds actually helps the algorithm!) After you subscribe, comment back here and let them know. That’s Doing Business Right! DBR

Live Tomorrow Morning Most women don’t struggle with clothing. They struggle with clarity. When your wardrobe feels unsettled, your mornings feel rushed. When your mornings feel rushed, your presence feels scattered. Tomorrow at 9 AM CST, I’m teaching a live session inside The Style Empowerment Society called Confidence Through Clarity. You’ll learn: • Why getting dressed feels heavier than it should • How clarity eliminates decision fatigue • The one shift that makes confidence feel steady instead of forced This is not about trends. It’s about order, alignment, and showing up composed. If you want your mornings to feel calm instead of chaotic, this is your invitation. Join the Style Empowerment Society and reserve your seat now. Clarity first. Confidence follows.

If you guys are like me...I'm struggling to get through my Skool notifications! But as @Shannon Boyer's popped up...the post title did it's job! You had me @ Frenzy! 🤭 I actually have a weekly thing called "Fearless Friday" inside my community where you can promote whatever you want! The only rule is that is has to be on video! B/c that's what our community is all about! Getting confident on camera! So how else better than to show up on it right? Okay...it must be a thing with "F"s right now.. How many can you count in this sentence: Because in addition to our Free Fearless Fridays - in the month of February, we have a Few other things going on... All upgrades to VIP also get a Free 1:1 with me. Either way...it's a Freemium community so explore all the Free resources as you wish! Would love to welcome you on this Frenzy Friday! 🤪🤪🤪