In this video I share behind the scenes of how we rolled out our new tiers model last month. I share what worked, what didn't what we learned and what were doing differently next month. (Comment OFFER below to see the details) The Goal: Create a self liquidating freemium model with a $100 upgrade tier. The Good: - Discovery Page went from 599 to 137 - Conversion % Increase from 10% to 20% - Got the Flame - 30 Days consistent Activity - 13,000 Invisible Audience - Landing Page - Retarget Audience - Gave $4,160 - Giving Games + Applications + Affiliates + Prizes - Added 1574 new members - Giving Games Launched in LA - 1 Day Mastermind Unlock super fun The Bad: - Friction on Challenge and Workshop Opt-in. CPL to High - Application Quality was lower than Id like. - Raised Prices - made VIP harder to buy - too much friction. The Lessons: - Artin needed more Authority for chat sales - Most conversions happened on monthly workshop day - Dr. Nacho moved to fast... more value / trust first - Time on Brand before application is an option - The monthly Workshop is Key for urgency. - Need an easier way to track who's warm. This Month Edits: - From Application Machine to VSL > Application - Paused Dr. Nacho - Created a New Offer doc