This is amazing, Heather — 1,000 people in seven months is no small thing, and landing it right at the start of Back to Skool week is a lovely touch. You're a fantastic person, and I'm really glad for you. Big shout out to everyone who's supported you along the way too — Kristi, Lynice, Lisa, Tim, Nick, and everyone else who showed up for this.

@Dean Ryan Martin Hi Dean, I had a look through your ad, and first of all, I think you’ve got a lovely place. This may sound a bit odd, but one of the first things that struck me was that, although I assumed it was in Mexico, it wasn’t immediately obvious. I think making the location crystal clear right from the start would help people picture themselves there straight away. Unless this is only aimed at locals familiar with Punta Mita. Another thing that caught my attention was the mention of TripAdvisor and verified reviews. Reviews are incredibly powerful because they’re independent, so I’d be inclined to make them work harder for you. If possible, include direct links to the reviews so people can see for themselves that they’re genuine rather than simply taking your word for it. The other question I’d be asking myself is: who is this really for? Who would get the most out of staying there? Families? Couples? Golfers? People looking for a quiet luxury escape? Business trips? Once you know exactly who you’re trying to reach, it becomes much easier to work out where those people spend their time online and how to get your property in front of them. I also had a quick look at your social media. I noticed your Pinterest account currently has very few monthly views. If Pinterest is something you’d like to use as part of your marketing, there are some genuinely knowledgeable people in this community. Heather is certainly one, and Tim Adams has built a fantastic Skool community around Pinterest that I’d really recommend looking into. They’re just some initial thoughts from a fresh pair of eyes. Happy to bounce around ideas with you if it would be helpful—I think you’ve got a great property, and with a few tweaks to how it’s presented and marketed, you could probably increase its reach quite significantly.

Hi Stephanie, Lovely to meet you. I do love Ireland. Every time I’ve been, I’ve come away thinking I need to spend more time there. I’ve only really scratched the surface—I’ve been to Dublin a few times, spent a little time around Donegal, and every visit has reminded me just how welcoming people are and how much character there is once you get away from the obvious places. The funny thing is, living in Scotland, when I get a few days off my instinct is usually to head somewhere warm and sunny! So Ireland often loses out, not because I don’t want to go, but because I’m usually chasing a bit of sunshine. That said, your post is a good reminder that I really should make the effort to explore it properly one day. Heather is right—we haven’t had the chance to chat before. I also run my own travel business as part of the Not Just Travel franchise, although my approach is probably quite similar to yours in many ways. I enjoy getting to know people first and then helping them create trips that fit them, rather than simply finding somewhere to go. I always think the best holidays are the ones where people come back talking about the people they met and the memories they made, not just the hotels they stayed in. It would be great to get to know you a little better, share ideas, and see if there are opportunities where we could support one another. I can certainly imagine having clients who are looking for exactly the sort of authentic Irish experience you describe. Do you work with any major UK suppliers? I’m actually writing this while travelling through Morocco with my family—we’re making our way from the Atlas Mountains towards the Sahara Desert—so my internet access is a little hit and miss at the moment. But once I’m back home, I’d genuinely enjoy catching up if you’re up for it. Looking forward to getting to know you. Edgar

@Heather Boers Thank you, Heather. That genuinely caught me by surprise. One of the things I value most about this community is that people are willing to give their time to help one another. It’s easy to focus on getting feedback on our own work, but communities like this only thrive because people are prepared to invest in others as well. I certainly wasn’t expecting this recognition, and I really appreciate it. Thank you for noticing the effort—it means a great deal. And congratulations to @Jenny Rader-Bakos too. Twenty-two people is an incredible contribution. She thoroughly deserves the recognition.

@The Kayzer Perfect. You achieved it

@Heather Boers Thanks Heather. Thats really useful. Will work on it