Answer these three questions in one paragraph: 1. Who would use your tool if you were NOT the one teaching it? 2. What problem would it help them solve repeatedly? 3. What would make it easier for them to say yes? You don’t need perfect answers you just need honest ones. Post your response below and I'll share feedback.

Most people jump straight into building a toolkit, curriculum, or guide…but never ask the REAL question: What problem am I actually solving -a nd how does that problem show up for an organization? Here’s the truth:Organizations don’t care about your topic.They care about the cost of not solving the problem. 💡 Reframe your resource in organizational language: - “Teachers are stressed” → “Districts are losing money due to turnover.” - “Parents feel disconnected” → “Schools need stronger family engagement metrics.” Until your offer speaks THEIR language, it will never feel essential.This week: rewrite your offer using organizational pain, not personal pain. Drop a comment and let's talk through what you are offering and together let's identify the "organizational language" you need to sell it!

Hey everyone! I wanted to share an important update about this space. As many of you know, this community was originally created as the Ebook Creators Club — a place to help experts turn their knowledge into digital products. But over the past year, something has become VERY clear: You all aren’t “just” creating ebooks… You’re building frameworks, systems, and solutions that institutions will pay for. And in 2026, experts need more than digital products - you need licensing. You need bigger buyers. You need institutional-level opportunities. So this community is evolving to match the level of impact and income you deserve. Introducing… The Licensing Lab. The Licensing Lab is now the home for: ✨ Experts ✨ Curriculum creators ✨ Coaches & consultants ✨ Authors ✨ Framework builders ✨ Service providers ✨ Anyone ready to shift from selling to audiences → to selling to institutions Nothing you had access to is going away — you’re actually getting MORE: ⭐ deeper strategy ⭐ licensing education ⭐ templates + tools ⭐ behind-the-scenes breakdowns ⭐ support as you make The Expert Shift ⭐ real guidance on packaging your expertise for schools, prisons, agencies & organizations If you’re here, it’s because your expertise has outgrown the audience model. It’s time to start thinking like an institutional-level expert. Welcome to the Licensing Lab — where we elevate your expertise, your income, and your impact. Let’s get to work. 💛

In case you missed tonight’s live here’s the replay.

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