Here is a great question I got from someone who purchased the book. He hasn’t opened his school yet, so he doesn’t have a database already. This is more of a Grand Opening scenario. Luckily, this system is IDEAL for a Grand Opening Sale. First, let me preface this by saying you will need to give yourself at least 30 days to generate enough interest. That said, here is what I’d do… 1) Website – you must have a website to start generating leads and establishing a presence online. Your website MUST have the ability to capture leads above all else. If you don’t have one, then contact me and we can give you a customizable template with CRM for database collection and automated follow-up for as little as $99/mo. 2) Claim Your Google Business Profile – again, this is a MUST. The sooner you start building your local presence, the better. Add pictures of the inside and the outside. Have friends or family take a class wearing your uniform for pictures. Pictures sell. Make sure you complete the entire profile. 3) Start building your database – add family and friends. Ask them to leave you a Google review based on your character, since they can’t honestly leave a review as a paying member. Your PRIMARY job as a new business owner is to build your database. 4) Print up flyers promoting your Grand Opening event with a QR code and your website. The QR code should allow people to instantly add themselves to your database and receive information about the event like when, where, why, and how to register. 5) Shake hands and kiss babies – what I mean is you need to start out by meeting people in the community. Bring a phone and wear your brand t-shirt as you introduce yourself to surrounding businesses. Post the content to your Facebook and Instagram pages. Ask the business owners if you can put up your flyer in their store. 6) Hit local events – Fairs, festivals… the local Chamber of Commerce stuff. Even if you can’t afford a table, just walk around handing out flyers and introducing yourself.