It went viral because it broke four growth constraints founders face.” Stranger Things didn’t go viral because of monsters. It went viral because it broke four growth constraints that every founder faces. Netflix didn’t need another show. They needed a breakout. A piece of content that could pull the entire company forward. Stranger Things became a global phenomenon for the same reason fast-growing companies scale: It solved the right constraints in the right sequence. Here’s the breakdown. Constraint 1: Attention Density Most shows spread attention thin. Stranger Things stacked nostalgia, childhood adventure, horror, and sci-fi into a single frame. It created an instant emotional “hook stack” founders can copy. Constraint 2: Character Retention People don’t stay for plot. They stay for people. The show built character arcs that kept viewers invested long after episode one. Founders often forget: customers return for identity, not features. Constraint 3: Network Momentum The Duffer Brothers built a world fans could participate in memes theories fan art community rituals Momentum compounds when the audience can carry the story further than you can. Constraint 4: Distribution Fit Stranger Things wasn’t built for TV. It was built for Netflix’s binge model. Different distribution. Different pacing. Different craft. Founders kill growth when they build the right product for the wrong distribution. If you want to see how these four constraints apply to your business, comment BUILDER and I’ll share the founder version.

Hey Guys, Starting is easy now. All you need is a Canva logo, a LinkedIn headline, and a few AI tools. But building? Building means systems. Consistency. Focus. It means running toward the unsexy parts: process, math, and feedback loops. The difference between the 95% and the 5% isn’t talent — it’s clarity. That’s why I built MoziBuilder.Not to give you more data, but to show you what actually moves the needle. Because “starting” feels exciting. “Building” feels like work. But work is what wins. Like and Comment CLARITY, and I’ll send you the free MoziBuilder diagnostic to see if you’re part of the 5%.

Hey Guys, A stylist sat down with Hormozi to scale from $309K to $1M. Alex Hormozi looked at performance levers. He saw: 42% profit margin (healthy but improvable) Great LTV:CAC ratio (16:1 = scalable) Recurring revenue (strong model) Weak top-of-funnel (conversion leak) His brain went, “This is fixable.” So he focused on the funnel: lead magnet, offer stack, conversion rate. That’s why his plan tripled her revenue - but kept her inside the same machine. When we ran the same business through the MoziBuilder, five invisible constraints lit up instantly: Operating rhythm — design daily metrics and feedback loops that create flow. Founder bottleneck — every sale depended on her; we suggest mapping out training and SOPs to release capacity. Ascension ladder — build a pathway for elite clients to grow with her, not past her. Media flywheel — turn her story into self-compounding reach. People layer — install structure so she can scale herself out. Hormozi builds marketing machines. MoziBuilder builds freedom machines. What to try Mozibuilder on your business? Like, comment "Mozibuilder" and let's discuss.

Hey Guys, Hooks are the only thing that matters. Because if you don’t hook, they don’t read the rest. I’ve built over 150 AI agents, and this is the one I use every single day. Why? Because it writes hooks better, faster, and more targeted than most copywriters using the exact psychology that Hormozi and Kallaway teach. Just drop in your funnel, offer, or post idea. It asks smart questions, builds custom hooks, and explains why they’ll work. Use it for: Ads that stop the scroll Posts that get shared Funnels that convert Emails that actually get opened The best part? You don’t need to “be creative.” Just react, tweak, confirm — done. Comment Hook and I'll share the details. Jerry

Hey Guys, When Alex says “show me the math,” he’s talking about the unit economics that prove your business deserves to scale. This is what Wayne Shirreffs looks at in the builders club too. Here’s the math he expects you to know — cold: The 7 Numbers Hormozi Cares About 1. CAC – Cost to Acquire a Customer How much you spend to get one new paying customer. Example: You spend $500 on ads → get 5 customers → CAC = $100. 2. LTV – Lifetime Value How much revenue you collect from a customer before they churn. Example: $100/month x 12 months = $1,200 LTV. 3. Payback Period How fast you recover your CAC. Example: If you earn $100 profit in month one and CAC = $100 → 1-month payback. Shorter payback = faster compounding = scalable business. 4. Gross Profit Margin Your take-home after direct delivery costs (not including marketing). Example: $1,000 sale – $400 delivery = 60% gross margin. Hormozi says “if your margin sucks, your marketing doesn’t matter.” 5. Conversion Rate How many leads turn into buyers. Example: 100 leads → 10 sales = 10% conversion. This tells him if your offer and funnel are dialed in. 6. Average Order Value (AOV) How much the average customer spends per transaction. Upsells, bundles, and pricing tweaks all raise this number. 7. Retention / Churn How long people stay before quitting. High churn = leaky bucket. Low churn = wealth compounding. 8. The Core Equation: LTV / CAC = Scale Potential If LTV ÷ CAC < 1 → You’re losing money. If LTV ÷ CAC = 3 → You’re stable. If LTV ÷ CAC = 5+ → You’re ready to pour gas on the fire. That’s the math Alex wants. That’s how he spots which lever to pull — and which business to back. He uses the $1M Equations set. Want $1M Calculator? Comment "Cal" and I'll share with you.