B2B vs B2C reviews come down to decision-maker proximity, not the label. B2C, the person who felt the service can review it directly. B2B, the manager who values it usually isn't the one on-site, and the people on-site don't have account authority to speak for the company. What works better for B2B: ask after a business win (renewal, project close-out), not right after task completion. And a personal text from the rep beats an automated review flow, it feels like a favor, not a sequence.