Hey everyone, Before we dive in, this series is not one to skim. I’m going to pack in as much value as I can, and today’s post is one of the big ones. I’m walking you through the full sequence to land your first AI client. So save it if you need to - but make sure you read it. In the last post, I told you to stop chasing tools and focus on landing a client. A lot of you wrote back asking the same thing: “Okay Liam… how?” Here’s the simple sequence. The 3 Cs: Capabilities. Contact. Convert. 1. Capabilities Before you sell AI, you need to understand what it can actually do. Not just “ChatGPT can write emails.” AI goes beyond that. Generative AI, machine learning, computer vision, natural language processing, data workflows, to name a few. How many of those can you actually explain? Because if you walk into a meeting with a business that could pay you $10k to $20k and your understanding is surface-level, you've lost the deal before it starts. Think of it like building a house. Weak foundations, and the whole thing cracks. The stronger your understanding is of AI, the better you’ll be at spotting where it fits inside a real business. A good place to start is in the Skool Classroom. I’ve put together a foundations section for you HERE. 2. Contact Once your foundation is solid, your only job is to get in front of real humans. There are four ways to do that. Warm outreach is the highest-converting path to your first client. Old colleagues. Friends. Family connections. Your barber. Your dentist. Your mechanic. Local business owners. People who already trust you. In person works because trust is easier face-to-face. Events, coffee shops, casual conversations, opportunities are everywhere once you start looking. Cold outreach works too, but only when you do the research. Understand the industry, the business, and the person before you reach out. And don’t sell the build. Sell the meeting.