last case study i did, you liked it. here is one more. this time it's actually anti-case study: what i do not recommend doing. shout-out to @Des Dreckett - founder of the Content Revenue Lab - who brought this to my attention. let's meet Dee: - Dee has (had) Undeterred community on Skool - it used to be a free community, when i joined. and it had i think 800 or more members (can't remember) - he was trying to sell high ticket 1:1 or group to his members then, Dee went on a wild hunt 🏹 - he decided to remove all inactive members and got it down to 250 members or smth, cause he said he is not interested in lurkers and it should improve engagement and ranking of his community (that failed) - then, he decided to make his free community paid, and turned it into $75 /month - promising to kick ppl out shortly , if they don't want to pay. at this point i left. (that did not work either, apparently) - today, now, he decided to pause/close his community permanently i do not know exactly what was/is going on in Dee's head. i can only infer from what i see from the outside. ‼️ what we all can learn from this case study‼️ what i see, he was pretty consistent on Skool - posting, commenting, participating in other communities. he invested a lot of his time & energy on it. but i think here is where he went wrong: he thought he can sell high ticket right away and he expected different conversion numbers/ conversion time. and he did not have a clue how community plays a role in his business model/funnel when i observed Dee, i noticed too much agony, unrealistic expectations, and just lack of basic marketing and business strategy. sorry, Dee (he left my community btw). the bottom line: - he worked on tactical level, strategy piece was missing - the expectations were off base - nurturing takes time, long, long time - maybe the community vehicle is not the right vehicle for him and he needs to find a better one - final point is, he says he will do content instead. if he thinks content game today is easier - good luck!

full recording is in the Vault, as all previous news issues for your convenience. let's follow the good, the bad and the ugly framework. - so, the good - new freemium plans presentations. time will tell. but it could help. - the bad - new Skool games focuses on one community only. i have 3. and plan to have more. right now it does not taken into account. things do not happen "magically". there are funnels, there are nurturing times, there are universal marketing rules.... let's not forget about them. - the ugly - they keep showing us examples that do not make any sense - look at Gabe. they forgot to mention that Gabe has 838k subs on YouTube. @Stephanie Hetu did a great analysis (attached) that shows us that we should not be comparing ourselves with the top 5%. ps shout out to @Des Dreckett who shared Gareth's video. Skool is not a cult. we need to make our own decisions on how to do things.

last couple of days were brutal. - first, the news about "Growth Boost" function (do not get me started) - then, tomorrow's debate being on a brink of complete failure (it will happen, but it took some effort) - and now, i got this member 🤦🏻‍♀️ from "Skool network" - ALFA MALE IN 30 DAYS, really?! it was the last straw. can i just go and scream, like really, really loud?? to be back, a nice happy smiling Lidia after that ps this is your permission to vent. no judgement pss ppl like this, get banned right away, no explanation. you can do that too.

The weekend is for losers (joking). It is totally okay if you take the weekend off. But if not, I have a game for ya. Here's how it works 👇 Step 1. Drop your ONE thing: What are you building or fixing this weekend? One thing. Specific. Real. Could be: - Re-Writing your community About page - Filming your first welcome/ classroom video - Fixing something that's been bugging you for weeks Drop it in the comments 👇 Step 2. Support someone else. Find one person in the comments. Cheer them on. Give feedback. Ask a question. You don't need to be an expert. Showing up counts. Step 3 — Sunday night check-in. Come back Sunday and tell us: ✅ What you actually did 💡 What you learned 🔁 What you're doing differently next weekend This is what building in public looks like: - Not perfect. - Not polished. - Just real people doing the work and growing faster because of it. I'll go first 👇 [drop your own thing here, Lidia] Who's in? 🙌

This is gonna sound weird. But it's real. I have a podcast... Coach-to-Coach Central - raw and honest conversations about starting a business. How cool is that?! It is cool. I know. Here is what I am good at: - finding cool guests - contacting cool guests (and making them say YES) - recording cool interviews Here is what I am crap at: - editing those episodes fast - publishing them fast - promoting these episodes So I feel like shit. No, I feel like double shit. Cause i have dozen + episodes with some really, really cool ppl ReCOrded. Sitting on my drive. I am awful. Terrible person. And I do not have a solution. PS Why am I telling you that? Cause I know, I will find the answer. And I also know you have same dirty secret, you don't want to tell. Here I am , telling you mine. So, tell me yours and let's find a solution ⬇️