Something I've been chewing over this week, and I'd love to hear from anyone who's been through a quiet patch in their own market. Demand for my main service, workplace mental health training, has dropped right off this year. I wanted to know whether it was just me, so I got Claude to dig into it. It isn't. The biggest provider in the UK has lost about a fifth of its income in two years, and their own accounts put it down to rising employment costs. Employers' training spend per person is the lowest it's been since records began in 2011. SEO helps people find you when they're looking. But if hardly anyone's looking, no amount of SEO is going to make them. I'm not going to wear myself out trying to force demand that isn't there. What I am doing is keeping going, steadily, and AI means it takes very little of my time. Claude writes and publishes a blog post most weekdays, and LinkedIn goes out three times a week. My part is mostly reading what's gone live and saying yes, or change that. I'm also leaning on the free stuff, because free is what people can say yes to when budgets are this tight. There's my podcast, and we run free network events every quarter. It keeps people connected without asking them for money they haven't got. So I'm still visible and still findable when budgets come back, and the energy I'd have spent pushing goes into the stuff that's actually growing. If you've had a quiet spell in your market, what did you do? Push harder, or ease off and wait it out?

My latest video with Besmir Bregasi of ZeroRank AI breaks down: - Where ChatGPT, Perplexity & Google AI Overviews pull sources from - Why offsite signals matter more than your own website content - What he expects AI search engines & LLMs to weigh more next year - Which LLMs sent his best customers - Tracking share of voice over time - The one question that beats every tracking script Be sure to Link & Comment on YouTube 🤝

Shoutout to @Pradeep Anandraj and @Sherry Longbottom, RN, CYT for hopping on the AI SEO call today! Some good discussion points and wanted to giveaway a few templates I'm using: - My Monthly Refresh Slash Command (I run this every 30 days on my clients to ensure all content is 'fresh') - My AGENTS.md template (the brain of my VS Code operation with Claude Code & Codex) Enjoy!

Any opinions on Framer.com? I was looking for more of a platform vs just pushing site pages to Cloudflare for our company site. I need multiuser access and have security concerns (maybe I'm overthinking it). Looks like it is pretty robust feature-wise and connects natively to Claude and everything else. Not sure if it is truly SEO friendly though. Just curious if anyone has used it?

Hey guys! Last night I presented a masterclass for a notable community called BudgetDog Academy and I've included the full recording here for those curious. Also here is the presentation I created in 15-30 minutes using Claude Code (https://claude.ai/artifact/4csXSzuKubqKgStFF4mU5L) and I've uploaded the zip file of the Presentation Builder Skill for those who want to create something similar. Enjoy!