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Copy that makes you PUKE. ๐Ÿคฎ
Eeeewwwwww. A word of warning: Don't read this copywriting lesson if you're eating. Or just finished eating. But if you aren't, let me tell you a story... ... about a brilliant professor who discovered that every word you say or type has a different flavor: This professor was waiting at the front of the class for everyone to arrive. After they did... ... he pulled a bag of cookies out of his bag... ... brought them towards the desks where all the students were seated, and gestured for everyone to take a cookie. Everyone reached in the bag. Grabbed a cookie. Some of them two. And they started munching away. "How do the cookies taste?" the professor asked. And some replied that they weren't bad, others said that the cookies tasted good, yet others said that the flavor was a bit off but it was still passable, and on and on it went. Until finally: When everyone had given their opinion... ... the professor held the bag up... ... turned it around so people could see the label... ... and on the front of the bag it said: "Dog Biscuits" - - - - The students were shocked. Some of them went green in the face. Others started retching like crazy. And a lot of them held their hands to their mouths, and started rushing out of the classroom and towards the washroom. After which, the professor said with a laugh: "Congratulations! You now know that the mouth does not just eat food. It eats words as well!" Now: I have no clue whether that professor was just pulling stuff out of his butt and trolling them. Or whether he really fed them dog food. But... ... fact of the matter is... ... the words you use in your content, copy, or whatever else you use them for, really have 'flavors'. Flavors that can either make people barf, or make people binge. But the sickest thing? Most people are constantly using words that make you puke. Especially, AI-generated words, because AI can't tell the difference between a hot pizza fresh out of the oven and a dog biscuit straight out of the pet store.
Copy that makes you PUKE. ๐Ÿคฎ
1 like โ€ข 5d
Such a great example! And why I've steered away. I explored it for a while, but could feel my voice slipping away and my brain literally having strange sensations. I ended up with pages and pages of bits and pieces i would cut from AI threads as a reference index for down the road. Usually taken from the wind up and wind down between the deliverable it was trying to give me. After a while of compiling all these things, and referring back to them to build on for other things, I realized my own POV on the subjects I've been speaking on for years, and naturally evolving my voice (as it turns out) were slowly misfiring. As I pulled away from it and returned to my old stuff, before engaging with Ai (which is years and years worth), I realized how much better it sounded. But more than that, it immediately sharpened the haze that was starting to settle. So I guess in it's own way, it elevated my confidence. I then started putting my writing into different agents with the only prompts being, "is this grammatically sound, don't change it or suggest anything, just look at that". It would come back with small suggestions that were fair. Or, "what does this mean to you? Break it down into very simple terms". Or "I'm considering hiring this person, this is how she describes x ,y, or z. What is she trying to convey? What can I expect, and is this a legit service.."? or whatever r the case may be. And of course, doing this in a private window of an agent that doesn't know me. This has been an interesting way of gaging how others may interact with it. Because beyond AI taking jobs, it's overriding the creative side of peoples brains. Clients are showing up different to the work, and not in a good way. We're not in danger of AI so much as we're in danger of how it's changing the people in ways that are going unnoticed for the most part. For context; we may never have something as creative and powerful as a Think Different campaign the more this way of creating becomes the norm and the older creatives die off. *Le sigh.
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Deneen Alexandra
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@deneen-alexandra-9287
Founder, Funk Delicious Creative. Providing a collaborative space to shape your vision into the brand experience it's meant to be.

Active 3h ago
Joined Jun 29, 2026