Omar and team, I am very excited about the upcoming "5 Costly Content Mistakes" masterclass. I hope to gain clarity around how to attract my targeted audience, and how to craft content that converts my avatars to clients.

In this episode of The Dept. I sat down with Phil M Jones to break down how to turn what you know into a business people actually value and pay for. Phil explains why the market (not your own opinion) reveals your greatest ideas, why most of what you create will simply be “fine,” and why you have to put enough work into the world to find the gold. If you’re a coach, consultant, speaker, creator, service provider, or entrepreneur trying to build a sustainable business around what you know, this conversation will help you identify what the market already values and build more intentionally around it.