Your phone is one of the most-used tools in your business. What's currently on your lock screen or home screen? • Family photo? • Favorite quote? • Your business logo? • A community QR code? • Something else? Drop a screenshot below (if you're comfortable sharing it) and tell us what it means to you. 👇

Happy Mother’s Day to all the moms in the community 🌸💖 And shoutout to everyone spending time with their mom, celebrating a wife who’s an awesome mom, remembering their mom, or just appreciating the women who’ve always been there for them. Hope everyone gets to slow down a little today and enjoy it 🙌 Drop a ❤️ or share what you’re doing for Mother’s Day today!

One of the most underrated Skool growth hacks is choosing VERY carefully what appears in your community email blast. Remember… Skool only lets you send an email to all members once every 72 hours. So whatever image people see first matters. A lot. Most people just upload whatever thumbnail gets generated automatically. That’s a mistake. I’ve used animated GIFs, static images, and video thumbnails… and the truth is: The BEST choice is the one that creates immediate curiosity or communicates value instantly. Sometimes that’s a GIF. But sometimes a single static image showing something IMPORTANT can outperform everything else. Especially if it speaks to your avatar instantly. A strong static image can stop the scroll faster than motion if the message is instantly clear. The key is keeping it simple: ✅ One visual ✅ One message ✅ One CTA Don’t overload the email. Think of the image as the “hook” that earns the click. And if you ALSO have a full video… Try posting the video as the FIRST comment inside the Skool post itself. That keeps the email clean while still giving interested members a deeper walkthrough after they click through. For bonus points… If you use a GIF, make sure it visually ties into the video thumbnail or branding inside the post. That consistency makes the entire experience feel intentional and polished. If you’re only allowed one broadcast every 72 hours, treat it like premium inbox real estate. Curious what everyone here prefers in email blasts… 👇 Which grabs YOUR attention more? 1️⃣ Video thumbnail 2️⃣ Static image 3️⃣ Animated GIF

This is where online meets real-world traffic. Inside the IRL Takeover Classroom, you’ll learn how to create simple, high-impact flyers that drive people from the street straight into your community or affiliate offers. Here’s what’s waiting for you 👇 🧩 4 professionally designed flyers (ready to use + customize) ✍️ Flyer Copy GPT — helps you write high-converting flyer text 📍 Location Finder GPT — shows you where to post in your local area No guesswork. No overthinking. Just a clear path: 👉 Create → Print → Post → Scan 📅 I’ll also be hosting a LIVE call this Wednesday (4/15) at 2PM CST (Chicago) Bring what you build. I want to see: 📸 Your flyers 📍 Where you’re posting them IRL We’ll review, refine, and make them better — together. If you’ve been wanting to grow using real-world traffic… this is your starting point. Let’s take it IRL. — Jeff @Rosie Battista @Sharon Prahl @Thomas Wintering @Shannon Switzer @Michael McNeley @Lydia Lowery Busler @Tyler Rohm @Gemma Coles @Angela Perry @Demetra Lambros @Nick Nebelsky @Krista Brea

Today I went to the eye doctor and I saw a TABLE where I could leave my flyer. I feel like a detective ... looking for places I can post... 😁 PS Always wondered why I saved my corkboard pins. Now I know!!!