The 3‑Step Play That’s Quietly Filling Calendars From Facebook
Still wondering what marketing channel to use? Here’s the marketing play we’ve run for 3+ years and same one that guys like @Blake Browning & @William Swingle are using: Step 1: Steal the Before & After Ad from "Facebook Flywheel" training Blake literally said, “I’ve never run a successful ad before.” He copied William Swingle’s ad, plugged it into the Facebook Flywheel training, and in 12 days (in the middle of winter): - 26 leads - 3 estimates done - 3 more booked when snow clears - 13 qualified leads waiting on estimates Why it works: - Call out the right people:“Hey [County] landowners…” - Show the BEFORE: “Does your property look like this?” - Show the AFTER: “…and you want it to look like this?” - Your FACE on camera, 3‑second hook, simple pan from brush to finished. $50/day budget: ~1–2 leads/day (season dependent) If you’re spending >$100/lead, your video / hook should be reviewed. A Facebook page + video ad gets you in the game. Step 2: Be Savage About Speed‑to‑Lead Across 100+ clients, @Jacob Neffendorf data says: the winners are the ones who call the leads FAST Stryker guys say the same thing... went to Stryker event last weekend (1–10M home‑service businesses) same message from @Andy Walker The best companies call leads FAST Treat every lead like they’re ready to buy right now Here's what to do if you're a Solo operator: - Phone in pocket, notifications on. - Lead automation comes in while you’re in the machine → kill the throttle, hit call. - Script:“Hey, it’s [Name] with [Company]. Saw you reached out about land clearing. I’m on a project right now but wanted to jump on this quick. Give me a quick overview of your property…” You’re not “bothering” them. Speed is the service. Step 3: Book the Site Visit & Prove You’re a Pro