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Every success, every breakthrough, is built on conversations, guidance, and support. It comes from the people who share their experience, challenge our thinking, and push us forward. That’s why I’ve always placed so much importance on meaningful connections. They’ve shaped my growth far more than any tactic or strategy ever could. And that’s exactly what this community is for, not just to observe, but to engage, collaborate, and genuinely lift each other up. So here’s my invitation: if you’re stuck, facing a challenge, or navigating something new, speak up. You never know who’s reading and could offer the insight or perspective that changes everything. Drop a comment. Share your story. Let’s build forward, together.

This week, I show you how to use Claude's new Interactive Reponses, breaks down AI ads at the Superb Owl and how ads in ChatGPT work (for now), reviews our testing results comparing GPT-5.3-codex and Claude Opus 4.6, and way more. Enjoy!

We are moving into a world where content can be generated faster than it can be trusted. In that world, the advantage will not go to the teams who create the most, it will go to the teams who can prove where things came from, how they changed, and why they should be believed. ------------- Context: When “Looks Legit” Stops Being a Standard ------------- For years, most workplace content came with implied authenticity. A slide deck had an author. A report had an owner. A screenshot was assumed to reflect a real system. Even when mistakes happened, the chain of origin was usually easy to trace because the creation process was human, slow, and visible. Now, creation is fast, remixable, and increasingly automated. A single person can produce dozens of assets in minutes, some drafted by AI, some stitched from multiple sources, some iterated across tools. That speed is powerful, but it also breaks a familiar social contract. When content moves quickly, context often gets stripped away. The result is not always deception. More often, it is ambiguity. People ask, where did this number come from? Is this the latest version? Was this approved? Is this based on real customer feedback or synthetic examples? Which parts were AI-generated. Nobody is accusing anyone, but trust still weakens because the origin story is missing. This is where provenance comes in. Provenance is not a technical add-on. It is a way of working that keeps trust intact as creation accelerates. ------------- Insight 1: Provenance Is Not About Suspicion, It’s About Speed With Confidence ------------- Provenance can sound like a distrust mechanism, as if we are preparing to audit everyone. But the practical benefit is the opposite. Provenance reduces friction by eliminating guesswork. When we can see a clear trail, who created something, what sources were used, what edits were made, what version is current, decisions happen faster. Meetings shrink. Arguments fade. People stop debating reality and start debating strategy.