The first 10 seconds is THE most important during a cold call. “I like you- I don’t like you” will be the reaction by the prospect, do all you can to get the most positive response possible. The video below breaks the intro down into easy steps!
I’ve a short video coming soon on how much a powerful, well structured call Intro can make. Simple I hear you say? Sure, like anything, if you’ve been shown you know, if not you don’t! Watch this space!
Questions will help you understand what’s in the red box. This is NOT where sales success lives, the green box however is rarely explored by reps unless they understand the power of building urgency!
@Ollie Pendleton the whole Principle is helping the prospect to understand the level of urgency around their situation. Decisions based on urgency are far more driven than those made on need alone.
@Ollie Pendleton they are both the same! This is called the Ebbinghause illusion. One centre circle looks smaller simply because the blue circles are larger. This is how sales reps often present their proposition.