Putting out any content next week? Going live? Doing some outreach? What are you going to do to get new members next week? I'm going to go live every day on Youtube next week. Got a podcast episode coming out Monday. Doing some networking in some different communities. Filming a long form YT video.

I'm not saying to do engagement farming or self-promo spam, because it's obvious when someone has the wrong intentions. I AM saying to start having real conversations. Jump into other communities' live calls, write well-thought-out replies, and be the kind of community member you wish you had. So many good things can come from just rubbing elbows with other Skoolers. Things like podcast guesting opportunities, getting to lead a call for another community, or collaborating on posts...all kinds of magical things can open up for you when you start having real conversations. I've been on this platform for over two years and have had countless talks with other community owners. And I realized working alongside successful people raises your chances of success exponentially. I'm not saying Skool should be your main traffic source, but you are leaving a lot on the table if you aren't out there talking to other Skoolers. (but for the love, don't do it with self promo in mind) Who has jumped in a live call for a community that isn't your own this week?

We are doing all this traffic and sending them to our about pages. In your opinion, what makes a good about page? Does it need a video? Emojis? No emojis? Promises?

This is something I absolutely hated for a long time; I thought it was super cringy until I tried it myself and saw that it works. It’s Identity Anchoring. While recording a video, it’s basically saying something about yourself or your community that gives you authority or proof. It usually comes right after the hook. I’ve seen it used in shorts and longs. Once you notice this, you won’t be able to unsee it...sorry, lol. Here is an example from Evelyn Weiss. She said: (HOOK) "If you’re wondering what exactly Skool is and how it works, then you have found the right video." Then (Identity Anchor): "Hi there, my name is Evelyn Weiss. I run multiple Skool communities. My biggest one is doing $50,000 a month. I’m a big Skool affiliate. I’m also invested in Skool, and I also run the ads for Skool." This helps the person watching the video immediately trust her by providing proof. (It works even better if you can show, not tell.) So, take the extra five seconds to tell the audience who you are so they are more likely to connect with you...even if it is a little cringe. Also there are multiple different angles you can go with your identity anchor as well. I can give further examples if anyone is interested; just let me know!