✅ Since you guys liked the last Skool Exclusive video with Roman, I figured I’d record a new one. The topic is a concept I’ve been mulling over for weeks. And one I’ve already teased a bit in earlier videos. It’s primarily about one thing: 👉🏼 How to combine branding and hype. The two main approaches of successful publishers can be broken down into these two: 1. Brand building, thinking long-term 2. Capitalizing on hype, making a lot of money in the short term Especially over the past two years, hype has become very lucrative. People like me, who do a lot of branding, have therefore been keeping an eye on hype publishers for quite some time. The biggest problem so far was that hype and branding weren’t really compatible. At least, that’s what we all thought. 😅 But last year in Q4, I combined the two... and it was so successful that I’ve spent the last six months racking my brain trying to figure out what the systematic strategy behind it really is. That’s what this video is about. Or rather, the script I’m skimming through in this video. The long-term goal is to create a longer video for YouTube, in which I’ll explain this topic in even greater detail. Until then, though, here are my thoughts on the subject Feel free to share your thoughts in the comments. Any input helps me further develop the concept. 🙌🏼 Best Andrey 🔴 P.S. We just released the new Meta/Facebook Ads Creative Tool in the Visuals Suite. All Pro users can now create Facebook ad creatives for their ads. I built this mainly for myself because I was sitting there a few weeks ago and waited 30 mins to create 10 split test variants for my new facebook campagin. Now I can create those 10 in less than 5 minutes with this tool :D I hope you like it as much as I do. If you run any Facebook ads, test reader or sales-driven ads, for example, this will definitely help you a lot! 🎉