1️⃣ Your message isn't about standing out. It's about standing for something. Every studio in your town says "friendly, warm family environment, fun." That's not a message, that's the status quo. What do you actually believe about kids and dance? 2️⃣ Your studio isn't the hero. The parent is. This is "you are not your customer" in one line. They don't care about your qualifications. They care that their shy four year old might finally make a friend. 3️⃣ Marketing is the art of making people feel something real. The social posts that work aren't the one with the best photo - they're the onse where a mum reads it and thinks "that's my kid." 4️⃣ It's not about what you say. It's about what they remember. Which is exactly why one post doesn't work. A parent sees your ad Tuesday, your Reel Wednesday, your trial offer Friday, books on the weekend. Top of Mind Marketing 💗 5️⃣ Consistency builds trust. Trust builds sales. Nobody enrols off one touch. They go into investigation mode first. Socials, reviews, website, the lot. Be there when they look. 6️⃣ A good class sells itself, but a great story makes it unforgettable. "Ballet, ages 3-5, Tuesdays" is information. The girl who wouldn't let go of her mum's leg in week one and was front and centre at the concert, that's a story. 7️⃣ A small, passionate audience will outperform a large, indifferent one. Stop chasing follower counts. 400 local parents who'd actually enrol beats 4,000 strangers who liked one Reel. 8️⃣ The more you listen to your audience, the less you'll need to guess. Or better: don't guess at all. Run a small ad campaign to test whether parents want the class BEFORE you put it on the timetable. 9️⃣ Good marketing sparks interest. Great marketing sparks action. Interest is a like. Action is an enquiry. If your content is getting the first and not the second, it's not the algorithm 🤔 Summarised into 3 golden rules: ✅ Stand for something ✅ Make them the hero ✅ Show up everywhere they look Let me know in the comments which one stands out most for you...

If you've been using ChatGPT for a while, it already knows things about you and your dance studio. Your tone, your offers, the way you like things written. The thing stopping some people from trying Claude is the thought of teaching all of that again from zero. You don't have to. Claude has a built-in import tool that pulls your context across in about five minutes. Here's how: 1. In Claude, click on your name in the bottom right corner → Settings → Capabilities → Import memory from other AI providers → click "Start Import" Claude gives you a ready-made prompt to copy. 2. Open ChatGPT, start a new chat, and paste it in. ChatGPT will spit out a structured summary of everything it's learned about you - your work, your writing style, your projects, your preferences. 3. ChatGPT's memory can include outdated or inaccurate entries. Read through the output and delete anything irrelevant before you bring it over. You want Claude starting with what's true now, not what was true eight months ago. 4. Return to the import tool and drop the cleaned-up text in where it says ' Paste results below to add to Claude's memory.' Claude processes it and stores your preferences, habits, and context so they apply across all your conversations. 5. Open a new conversation and ask "What did you learn about me?" to check what stuck. ⚠️Two things worth knowing: - Claude's memory is optimised for work-relevant context. Personal details that aren't connected to how you use Claude may not persist - you can add anything missing manually under Settings → Capabilities → View and manage memory. - This moves your memory, not your old chat history. If you need to reference old conversations, export your ChatGPT data and upload specific files to a Claude Project instead.

Cold leads convert slower than warm ones. That's not a problem with your ads. That's just how it works. 🔍 I had this conversation with my Preschool Dance Marketing members this morning and I wanted to share some things to remember... ➡️ Warm leads (people who searched for you and booked a trial on your website themselves) show up more and convert more. ➡️ Cold leads (people we find through paid ads) show up less and convert less. ➡️ Free trials pull more leads but lower show-up and conversion than paid trials. ➡️ A free offer gets you more leads than a paid offer. A paid offer gets you fewer, better ones. None of that means anything is broken. It's all completely normal. There is also not one 'right way to do it' - it depends on your studio, your season of business, your demographic, and your systems/processes/capacity. A warm lead has already done the work. They found you, checked your reviews, stalked your socials, decided you might be the one. A cold lead just saw your ad on a Tuesday. They might not have done any of that yet. Different leads, different jobs. You need both. So the question isn't "why don't cold leads convert like warm ones." It's "how do I move a cold lead through that journey faster?" Your biggest levers in this are urgency and value. 🚨 One rule before the ideas: every single one of these has to expire fast. Book on the spot, or within 24 hours, 48 at the very most. A 7-day window is just a to-do list a busy mum never comes back to. The tighter the deadline, the more likely the decision actually happens. Here are some ideas 👇 1️⃣ Waive the enrolment or admin fee, today only. "Enrol today and we'll waive the $XX enrolment fee." Not this week. Today, while they're in front of you. 2️⃣ Give something physical they'd have bought anyway. Ballet shoes, hair clips, a dance skirt, a bit of studio merch. Things you stock cheap or buy in bulk, that a parent would've spent money on regardless. Costs you far less than discounting a fee, feels worth more because they can hold it, and it's not money off your price so it never cheapens what you charge. "Enrol today and her shoes and clips are on us."

Dance Marketing Pro is now a paid community. New people can take a 7-day trial, then they're in as a paying member. The free door is closed. But here's the bit that matters for YOU. If you joined while it was free, you've been grandfathered in. 🥰 ➡️ You keep everything on the $19/month Standard tier, free, for good ➡️ Nothing gets taken away ➡️ You got in at the right time and you get to stay there And if you're a Premium member, nothing changes for you either. You keep all of it. All your dance social media content training, paid ads resources, visibility strategies, the calls, the lot. So that's the housekeeping... now the fun part! The community is paid now, which means I can finally turn this on for you. You can earn 40% ongoing commission when you invite someone who joins. 👇 Not a one-off. Ongoing, for the life of their membership. ➡️ They join on Standard? You earn 40% of that. ➡️ They upgrade to Premium later? Your 40% grows with them. ➡️ Every month they stay, you get paid. Know another studio owner drowning in their socials? A friend who keeps saying "I should really do ads"? Send them in. Here's how to grab your link: 1️⃣ Click the 'SETTINGS' button on the right of your screen 2️⃣ Copy your invite link 3️⃣ Send it to whoever comes to mind That's it. They join, you earn, every single month they stay.

I get this one all the time... "Sally, I posted a great Reel and only a handful of my own followers saw it. What's the point?" Here's the thing. Social media isn't social media anymore. It's interest media. 🔍 In the past, the platform showed your post to the people who followed you. A social graph. You followed your friends, you saw your friends. Not anymore - now Instagram and Facebook show your content to whoever they predict will find it interesting. Follower or not. That's an interest graph. Think of it like this - the old way was a noticeboard in your studio foyer. Only the families already walking through your door ever saw it. The new way is more like a radio station that plays your song to anyone in town who likes that kind of music. Whether they've heard of you or not. So when a Reel "only reaches your followers," that's not the ceiling. That's the platform deciding your content wasn't interesting enough to push further. 🤔 Which means the job changes. ➡️ Stop making content that looks good to you and the parents who already love you. ➡️ Start making content interesting enough that the algorithm shows it to a mum three suburbs over who's never heard your studio name. What the platform is reading to decide: ✅ Watch time (did people actually stay?) ✅ Shares (did someone send it to a friend?) ✅ Saves and comments (did it spark something?) A pretty dance photo gets none of that. A Reel answering "what age can my daughter start ballet?" or "how do I know if my child is ready for pointe?" gets watched, saved, and shared by exactly the parents you want. So the question to ask before you post stops being "does this look nice?" And becomes "would a parent who's never heard of us stop, watch, and care?" That's the whole shift. 💗 Are you making content for your current families, or for the ones who haven't found you yet?👇