I got a great question in the community recently about replacing ad copy in an existing campaign. ➡️ Here's my simple rule: if you have something new to promote, create a brand new campaign. Don't duplicate an old one. Don't edit the existing one. Start fresh. When you change the copy inside a running ad, Meta resets everything. All the learning the algorithm built up, who to show your ad to, who is likely to book, gets wiped. You don't save anything by editing. You just restart the clock ⏰ And your audience data lives in your ad account and your pixel, not inside the campaign. A new campaign still has access to all of it. You're not leaving anything behind. The other big reason to start fresh is clean data ✅ If you mix a special event promotion inside your regular enrolment campaign, you can't see clearly what's working for that event. A new campaign gives you a clean read on your results. One more tip, especially if your event is coming up soon. Keep it simple and start with a slightly higher daily budget to help Meta get through the learning phase faster. The general rule is: New promotion = new campaign. Who is running ads right now? Let me know in the comments if you have questions 👇

Welcome to our newest members of Dance Marketing Pro: @Christine Moszynski @Sofia Marin @Georgia Davis @Jade Laurence-Barker @Hayley Deland @Rosie Rainbow @Kim Evans @Jasmine Ellis @Pamela Thompson @Stretch Sessions @Derianna Thomas @Tari Bhiri @Andréane Parent @Svitlana Vdovichenko @Aireen Vargas @Jodie Graham @Lucy Livingstone @Erin Crouch @Trish Gargani @María Redelico @Tanya Ruster @Kelsey Burke @Angelos Petrou @Nisha Vyas-Myall @Tamiris Almeida @Shelley Isley @Louise Dell @Kirsty Holmes @Kelly Jordan @Beth Murtagh We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. Tell us about your dance school and where you're located...

Welcome to our newest members of Dance Marketing Pro: @Maya Callaghan @Lizbeth Mepong @Mollie Pulleyn Jackson @Diana Ryan @Joan Gibbs @Aubree S @Shadeara Williams @Leah Woods @Kailie Walker @Victoria Bremner @Amanda Armetta @Kelsey Thompson @Aline Lecomte @Noelle Snyder @Trish Keighran @Georgia Gomersall @Amy Schaefer @Nicole Koelmel @Erika Trevino @Jennifer Johnson @Sarah Hannich @Becca Beck @Lina Lytvak @Starr Funderburg @Holly Mullins @Robin Williams @Tyriah Preston @Heather Camlbell @Tori Bates @Carl Walker @Sherin Alex @Rebecca Mason @Joy Vaughn @LeeAnn Florez We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. Tell us about your dance school and where you're located...

I see so many posts in dance studio owner groups at the moment that say: "Numbers are down. Cost of living. People just can't afford it anymore." 😱 And I get it. I really do. But here's the thing - I don't fully buy it. Before you come at me, hear me out. People Find Money For What They Want Think about it for a second... Taylor Swift tickets? Sold out at $300+ a pop. Families are still booking overseas holidays. The PlayStation 5 is sitting under Christmas trees. Parents are happily paying for Netflix, Uber Eats, new iPhones, and $7 coffees every single morning. The money is there. It's being spent - so if money isn't the real issue, what is? ⏰ Time... that's the cost of living pressure nobody is talking about. Time Is The New Currency Your families are busier than they've ever been. Both parents working. Kids juggling school, sport, social commitments. Weekends packed. Everyone is stretched thin - not just financially, but in terms of hours in the day. And here's where this becomes YOUR problem as a studio owner. Every single point of friction you add to the process of joining, enrolling, or attending your classes is essentially adding to your customer's "cost." Not their financial cost - their TIME cost. And time is the one thing they absolutely cannot get more of. ✅ The Studios That Are Growing Right Now? They're Removing Friction. What You Can Do This Week... Stop competing on price. Start competing on ease. Make it so easy to join your studio that the only decision a parent has to make is "yes." Let me know in the comments what you do to reduce the time friction for people to sign up to your dance classes 👇

Welcome to our newest members of Dance Marketing Pro: @Shyrlei Alves @Renee Mandanici-Baldwin @Paul Healey @Oliveah Swinburn @Leisha Parkinson @Theresa Perez @Becky Jones @Arthur Kriens @Stevi Ellaine @Lina Serd @Jocelyn Richard @Evelyn Saint-Louis @Dani Melv We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. Tell us about your dance school and where you're located...