Dance Marketing Pro is now a paid community. New people can take a 7-day trial, then they're in as a paying member. The free door is closed. But here's the bit that matters for YOU. If you joined while it was free, you've been grandfathered in. 🥰 ➡️ You keep everything on the $19/month Standard tier, free, for good ➡️ Nothing gets taken away ➡️ You got in at the right time and you get to stay there And if you're a Premium member, nothing changes for you either. You keep all of it. All your dance social media content training, paid ads resources, visibility strategies, the calls, the lot. So that's the housekeeping... now the fun part! The community is paid now, which means I can finally turn this on for you. You can earn 40% ongoing commission when you invite someone who joins. 👇 Not a one-off. Ongoing, for the life of their membership. ➡️ They join on Standard? You earn 40% of that. ➡️ They upgrade to Premium later? Your 40% grows with them. ➡️ Every month they stay, you get paid. Know another studio owner drowning in their socials? A friend who keeps saying "I should really do ads"? Send them in. Here's how to grab your link: 1️⃣ Click the 'SETTINGS' button on the right of your screen 2️⃣ Copy your invite link 3️⃣ Send it to whoever comes to mind That's it. They join, you earn, every single month they stay.

I get this one all the time... "Sally, I posted a great Reel and only a handful of my own followers saw it. What's the point?" Here's the thing. Social media isn't social media anymore. It's interest media. 🔍 In the past, the platform showed your post to the people who followed you. A social graph. You followed your friends, you saw your friends. Not anymore - now Instagram and Facebook show your content to whoever they predict will find it interesting. Follower or not. That's an interest graph. Think of it like this - the old way was a noticeboard in your studio foyer. Only the families already walking through your door ever saw it. The new way is more like a radio station that plays your song to anyone in town who likes that kind of music. Whether they've heard of you or not. So when a Reel "only reaches your followers," that's not the ceiling. That's the platform deciding your content wasn't interesting enough to push further. 🤔 Which means the job changes. ➡️ Stop making content that looks good to you and the parents who already love you. ➡️ Start making content interesting enough that the algorithm shows it to a mum three suburbs over who's never heard your studio name. What the platform is reading to decide: ✅ Watch time (did people actually stay?) ✅ Shares (did someone send it to a friend?) ✅ Saves and comments (did it spark something?) A pretty dance photo gets none of that. A Reel answering "what age can my daughter start ballet?" or "how do I know if my child is ready for pointe?" gets watched, saved, and shared by exactly the parents you want. So the question to ask before you post stops being "does this look nice?" And becomes "would a parent who's never heard of us stop, watch, and care?" That's the whole shift. 💗 Are you making content for your current families, or for the ones who haven't found you yet?👇

Welcome to our newest members of Dance Marketing Pro: @Natalka Browarczyk @Kerry Geddes @Kori Dorsey @Radhika Arora @Becky Middleton @Daphne White @Gina Neal @Zac Blades @Ashley Barnes @Austin Morgan @Marcie Partridge @Frida Vazquez Vega @Jeanine Coetzee @Rachél Stander @Ashley Aarts @Magali Najem We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. Tell us about your dance school and where you're located...

I got a great question in the community recently about replacing ad copy in an existing campaign. ➡️ Here's my simple rule: if you have something new to promote, create a brand new campaign. Don't duplicate an old one. Don't edit the existing one. Start fresh. When you change the copy inside a running ad, Meta resets everything. All the learning the algorithm built up, who to show your ad to, who is likely to book, gets wiped. You don't save anything by editing. You just restart the clock ⏰ And your audience data lives in your ad account and your pixel, not inside the campaign. A new campaign still has access to all of it. You're not leaving anything behind. The other big reason to start fresh is clean data ✅ If you mix a special event promotion inside your regular enrolment campaign, you can't see clearly what's working for that event. A new campaign gives you a clean read on your results. One more tip, especially if your event is coming up soon. Keep it simple and start with a slightly higher daily budget to help Meta get through the learning phase faster. The general rule is: New promotion = new campaign. Who is running ads right now? Let me know in the comments if you have questions 👇

Welcome to our newest members of Dance Marketing Pro: @Christine Moszynski @Sofia Marin @Georgia Davis @Jade Laurence-Barker @Hayley Deland @Rosie Rainbow @Kim Evans @Jasmine Ellis @Pamela Thompson @Stretch Sessions @Derianna Thomas @Tari Bhiri @Andréane Parent @Svitlana Vdovichenko @Aireen Vargas @Jodie Graham @Lucy Livingstone @Erin Crouch @Trish Gargani @María Redelico @Tanya Ruster @Kelsey Burke @Angelos Petrou @Nisha Vyas-Myall @Tamiris Almeida @Shelley Isley @Louise Dell @Kirsty Holmes @Kelly Jordan @Beth Murtagh We're so glad to see all the new faces and can't wait to work together to improve your marketing and get more students in your classes. Tell us about your dance school and where you're located...