For my gym business I am going full time into the social media side for this. Are there tweaks to make when building out the personal brand for the gym. Ideally this outlives me with who ever else takes over or should I be focusing on my own social media and redirect to the gym

Just posted a video showing a move here’s the link to it (https://www.instagram.com/reel/DKxAM-gJ--3/?igsh=cG5iM2FocWF1b2dk) let me know what I can do better