Okay PET CREATORS pay attention to this one. 👀🐾 @Tori McLain had something way more valuable than a generic “I love animals” angle. She has dogs, chickens AND a very camera-ready turkey 😂👏🏼 But we didn’t stop at making her portfolio cute and pet-focused. We positioned the actual SKILL behind her content. Tori brings experience in: 🐾 Pet-first UGC 🎨 Design 📊 Performance metrics 📋 Campaign management 🧠 Consumer psychology So her portfolio needed to communicate that she isn’t simply putting a product next to a cute dog and pressing record. She understands why people stop scrolling, what makes content perform, and how content fits into an actual campaign. And the headline says it PERFECTLY: “Content that feels like home — built like a campaign.” YESSSS. 👏🏼 Warm enough to feel authentic. Strategic enough to tell a brand there is actual marketing knowledge behind it. And specific enough that the right pet brand immediately knows they’re in the right place. THIS is what positioning is supposed to do. Your portfolio shouldn’t just show brands that you can create. It should show them why YOU make sense for their brand. https://toriugc.netlify.app 🐕🐥🦃👇🏼

Alrighttttt, Round 2. 😂 I gave you 10 brands to put on your radar, and we’re doing it AGAIN. But remember the point of these posts: I don’t want you waiting until a brand posts “UGC CREATORS WANTED!” By then, hundreds (sometimes thousands) of creators are looking at the exact same opportunity. I want you learning to identify brands that are already investing in creators and understanding WHY your skillset could make sense for them. So here are 10 more to research 👇🏼 1. OURA 💍 WHY THEY’RE INTERESTING: Oura isn’t just selling a ring. They’re selling understanding around: ✨Sleep. ✨Recovery. ✨Stress. ✨Readiness. ✨Health habits. That means they NEED content that makes the technology feel understandable and useful in everyday life. CREATORS TO WATCH THIS ONE: ✨Wellness ✨Fitness ✨Lifestyle ✨Productivity ✨Motherhood ✨Entrepreneurship YOUR ANGLE: Don’t pitch: “I’d love to create content for your ring!” Pitch the life situation where their product becomes valuable. 2. AG1 🥬 AG1 has built a massive creator-driven marketing machine. And here’s what I want you to notice: They aren’t only selling greens. They’re selling a habit. Morning routines. Wellness routines. Fitness. Travel. Busy lifestyles. Consistency. CREATORS TO WATCH: ✨Wellness ✨Fitness ✨Lifestyle ✨Parenting ✨Travel Business/productivity Your opportunity is figuring out where AG1 naturally belongs in YOUR audience’s life. 3. QUINCE 👜 This one has SOOOO many possible creator angles. Fashion. Home. Travel. Jewelry. Bedding. Lifestyle. Their entire positioning creates content opportunities because the consumer immediately wants to know: “Is it actually as good as the expensive version?” 👀 There’s your content angle. Comparison. Demonstration. Styling. Unboxing. Quality testing. Lifestyle integration. 4. AIRALO ✈️ Travel creators pay attention. Airalo solves something travelers don’t always realize is a problem until they’re dealing with it: international phone service + roaming fees. That’s PERFECT for educational creator content.

If your portfolio is the thing holding you back from confidently pitching brands… I’ll build it for you. 😂👏🏼 For $50 ONE TIME, you get: ✨ A fully Done-For-You creator portfolio ✨ Custom domain INCLUDED ✨ Clean, professional design ✨ Built around YOUR niche + positioning ✨ Mobile-friendly ✨ Ready to send directly to brands No Canva portfolio. No monthly website fee. No trying to figure out how to build the dang thing yourself. 😂 You give me your information + content. I build the asset. I’m only opening a limited number of $50 builds because these are hands-on and customized. Comment PORTFOLIO if you want one of the spots. 👇🏼

THIS is what I mean when I say your portfolio should feel like YOU not like every other creator portfolio on the internet. When Thelma filled out her form, she gave me a LOT of possible directions: Beauty. Skincare. Fashion. Food. Home. Pet. Outdoors. But then I saw it… Golf. She already owns golf products. She wants to work with golf brands. And it gives us something WAY more memorable to build around. So instead of making her site another generic lifestyle portfolio, we turned the entire experience into a golf course. “Welcome to the Clubhouse” Her niches become different 'holes' Golf becomes the “Championship Hole” Booking becomes “Book a Tee Time” Even the navigation follows the theme And she can STILL pitch beauty, home, food + lifestyle brands without losing what makes her memorable. That is the difference between choosing a cute template and actually positioning a creator. The goal isn’t to shove yourself into one tiny niche. It’s to find the thing that makes a brand remember you after they close the tab. @Thelma Magi , when you publish it, share the link in the comments so everyone can go check it out!

Okayyyy this one came out SO GOOD. Kaelyn came to me as an ex-corporate tech girlie pivoting into UGC + content strategy, so I didn’t want to build her another generic “Hi, I’m a UGC creator!” portfolio. We used her actual background as the positioning. Her new site immediately tells brands: ⭐She has corporate tech experience ⭐She understands project management + organization ⭐She creates UGC AND offers strategy ⭐She’s positioned for tech, personal growth, home + family brands ⭐She offers UGC, photography, social media management, creative strategy + retainers And my FAVORITE part? “I traded quarterly reports for content calendars.” THAT is positioning. Your portfolio shouldn’t just be somewhere to dump your videos. It should make a brand understand who you are, what you’re good at, and why they should hire YOU within seconds. Go give Kaelyn’s new site some love + click around! https://kaelynugc.netlify.app/ And @K L I’m so excited to see what you do with this thing.