Hello everyone! It seems my Instagram cold outreach funnel is finally consistently producing sales calls. I had a call at 11pm last night with a health coach from Australia and a call this morning at 8am with a marketing agency from NC. Both had great businesses but already had their lead nurturing more or less locked in - I couldn’t in right conscious push my service knowing it wouldn’t really move the needle for them. Gathering more data every call and getting more confident! I’ll be adding a resource here soon with my exact IG cold reach out strategy so you guys can copy it!

Hello hello, thank you so much for visiting! My name is Laura Cohen and I am building an agency from scratch in the evenings and weekends in hope of escaping corporate hell. I've never launched a successful business (yet), I have no agency experience, I've never taken a sales call, and tbh I sometimes have no idea wtf is going on. I'm making this group as a place for anyone and everyone to come build with me! I'll be posting real raw wins and losses, tips, resources, and some good ol' banter. I often find myself feeling hugely disjointed between my goals and my social group - wanting to build something bigger, but not always having people around me who are in that same “builder” phase. Think of The Messy Middle as a lowkey space to vibe out with other builders, learners, and hustlers. No IGesque influencer fluff, no highlight reels, just real day-to-day progress. If that sounds like your vibe, welcome!!!!! 🤝Let’s build.