Don’t be stupid, you don’t know me! Do your research... ....Never just believe what someone tells you. Most people take others at face value. Most people don’t check. Most people get burned because of it. But here’s the real question. Do you know what the world knows about you? Do you know what people will find when they search your name? Do you know what your digital profile says about you? One of the most powerful exercises I ask people to do is simple. Profile yourself. ....And if you ever plan to learn from me, work with me, or consider mentoring with me, then you should absolutely do the same. Try it: Research me. Research, research, research. Never trust someone just because they tell you a good story. Go into ChatGPT and type: “Chat, please give me a full digital profile of UK entrepreneur Mike Greene.” It will pull from EVERYTHING publicly known. It will check news stories. It will check records. It will check online history. It will piece together everything the internet holds. Then you can decide for yourself whether I’m worth trusting. This isn’t what I choose to tell you. This is what can be fully sourced and coroberated from what the world already knows. It won’t be 100% complete. It may not capture EVERY mountain I’ve climbed, every endurance event, or event i've spoken at.... ...although you can always drill further and ask it if it can find "any evidence that he did xxx or yyy" Because AI summarises. But it will tell you enough. And you should do the same for yourself. Type your own name in. See what comes up. See what someone else would see before meeting you. Do the same for your business/brand. Understand the footprint you’re leaving. If you want your results to be better, then build your profile. Build your brand. Do more that is worth discovering. Because trust/respect isn’t given. Trust is earned. And in today’s world, trust starts with research. Before I speak to anyone on a discovery call, I always run a digital profile on them.