On the Wednesday night call last week, Eugene said, "The person who gives the most value wins." While I was binge-watching Alex this weekend, that same message came out very strongly. It's actually a strange business model when you think about it. 🤔 But then again, it is not... Because a long time ago Jim Rohn voiced an ancient fact: Service to many leads to greatness! Most of us start out hoping people will buy from us. The problem is that most people wake up hoping nobody will sell to them today!! 😂 They hate being "sold to" and I really don't like selling!😵💫 But what the people do want is answers, shortcuts, ideas, solutions, and maybe the occasional lightbulb moment that might completely change the trajectory of their lives! That I can provide! Yes, I can!! That's why we do value, value, value, promote. Or jab, jab, jab, right hook. The funny thing is that the "right hook" only works because you've spent time helping people first. So if you ever feel like you're posting useful content and nobody seems to be buying anything yet, remember: you're not wasting your time. You're building trust. And trust is a lot like a slow cooker. It takes longer than we'd like, but the results are usually worth waiting for. 😄