We recently wrapped up our first campaign for Stop the Wrong Men at the Door, and I thought I'd share some of the numbers and what we've learned. Results: - 22 front-end sales ($27 offer) - 8 order bump sales - 2 coaching upsells ($222 each) - 4 bundle sales ($157 each) - Just over $1,750 in total revenue - $123.89 spent on Meta ads The paid ads generated 4 attributed purchases, while the rest of the sales came through our email list and some organic activity. Because everything fed into the same funnel, our attribution isn't perfect, something we'll definitely improve for the next launch. One of the most encouraging metrics was that once people reached the checkout page, around 25% purchased. That tells us the offer itself resonates. The bigger opportunity now is improving the top of the funnel, particularly the hero section of the landing page, so more cold visitors continue through to the checkout. Another highlight was our live presentation. We had around 11 people attend live across the two sessions, and 4 purchased the $157 bundle, which was a really strong conversion rate and gave us confidence that the product is delivering real value. Our next focus is making this funnel work more effectively with cold traffic. We'll be refining the messaging, especially the hero section, improving our tracking and attribution, and then testing whether we can scale profitably with paid ads. Overall, we're really happy with the first run. Lots of things to improve, but it's encouraging to have a product that's converting, getting great feedback, and gives us a solid foundation to build on.

I know a lot of folks have been eagerly wanting all the Claude skills to get their offers cranking. And I'm excited to deliver. Even though you need to think a little and it's almost impossible to promptabate yourself to a million dollar offer... ...they're going to help you take your idea and go live like 🫰 But first (and most importantly) - making sure you choose the right offer that gets you buyers everyday. All the details are here to join us live (or catch the replay). Zac