Hey brother I’m not sure as to your background or experience & this is just my opinion so take it with a grain of salt but my advice is this: Do what you know and are good at. Your job as an agency owner is to be an advisor, a consultant, & a subject matter expert. So if you know GMB, google ads & seo do that and charge for that. How can you charge someone for something you don’t know how to do or have no experience in. You said, “Oh, and she mentioned that viral videos are the only things that work with Facebook ads - is there any truth to this?” The fact that you’re asking this displays that you probably shouldn’t be charging the client for that yet. And please don’t take that the wrong way I’m 100% not being a hater and I understand we all start somewhere & I’m not perfect by any means. I’m just trying to let you learn from my mistakes so you don’t repeat them. So I would just recommend charging the client for the services that you know you can deliver on while you’re learning how to do the other things. Then once you reach a point where you know enough to be actively advising the client on the topic/subject you can start charging them for that service. Other people in the group may have different opinions on this but in my experience brother it’s not worth the headache to take money from a client for a service you’re not yet proficient in. Don’t set yourself up for failure. The last shit you want is pissed off clients, chargebacks, a bad reputation & daily headaches. As far as the sales assets, 100% you need that, whether that’s a slide deck, messy demo, case study or combination of um all. There’s a ton of slide deck templates on canva but you should showcase: 1. Who you are, what you do, who you work with, build rapport & get a basic understanding of their business, their pain points & start to get a feeler for what some of their objections are likely to be so you can tailor your call towards addressing them 2. Your pitch (what you do, how you do, your process & procedures, etc.) 3. Any case studies or client results 4. Sell them on how you’re going to implement your system or skills to get them to where they want to be & go over your compensation model & get ready to address their objections