Most of us are building our agencies around a core service(s): SEO, paid ads, social, whatever, for a while, that focus was the edge. But the landscape is shifting fast. AI tools are compressing timelines, clients are getting more sophisticated, and the "we do one thing really well" pitch is getting harder to hold onto when software can replicate a chunk of it for $99/month. Some owners are doubling down on specialization, arguing depth beats breadth. Others are quietly expanding into adjacent services to protect revenue and increase client stickiness. Both camps have real wins, and real cautionary tales. Here's what I keep coming back to: If a client could theoretically replace your core service with an AI tool in the next 18 months, what's your actual differentiator and are you actively building it, or assuming it's still intact? Not looking for the polished answer you'd give a prospect. Talking about what's actually happening inside your business right now, where you feel solid and where, if you're being real, there might be a gap worth addressing. Drop your honest take below.

Most of us have heard "just niche down" so many times it's lost all meaning. But the operators who are actually commanding premium rates and turning down bad-fit clients almost always have a tighter positioning than everyone else in the room. Here's where it gets complicated though, too broad and you're competing on price, invisible in a crowded market, saying yes to everything and building nothing scalable. Too narrow and you're terrified of leaving money on the table, limiting your referral surface area, and one industry downturn away from a very bad quarter. The real issue isn't whether to niche. It's how you made the decision and whether it actually pays off. So here's this week's question: If you had to rebuild your agency's positioning from scratch today, knowing what you know now about your best clients, your worst engagements, and where AI is reshaping buyer expectations would you go narrower, broader, or completely reframe the angle you compete on, and what would drive that decision? Drop your thinking below. Especially curious to hear from anyone who's made a major positioning shift in the last 12 months or is considering making a shift.

Believe it or not, you're not behind on AI yet. Because the truth is, most people still don't understand how to use it well. By just reading, you'll know more about AI than 90% of the people out there. And if you make it all the way till the end, you'll be in the top 1% of all AI users. I'm going to show you how AI works, the fundamentals you need to use it, how to master it, and how to future proof yourself so AI makes you a weapon instead of replacing you. Starting with how it works. Essentially, you've got all the world's information. I'm talking videos, podcasts, documents, Reddit threads, and then AI analyzed it, and then it did this mathematical equation. It broke all that text into tokens. and then it tries to predict the most logical next token based on what you gave it. It's just like if you say twinkle, twinkle, little, it's gonna say star. That's why most of the answers that come out of any chat AI have a lot of m dashes. It's not because AI likes m dashes. It's because humans like m dashes and it's trying to replicate what it's seeing us create. If you give it really good information, the output is really good because it can use all that input to build context. It's kind of like if somebody tells you all the details of a story and then asks you a specific question, you're more likely going to get it right because you have all the details of the story. That's what AI needs to give you the best outputs and that's where people fall short. The truth is AI isn't magic. It's just pattern recognition with the fancy suit on. So, now that we've covered how AI works behind the scenes, we need to talk about the fundamentals and how you need to use it the right way. The right way to prompt. The more information you give it, aka the prompt, the better the output will look. Did you know you can give it like two, three books worth of information about your question before it even gives you an answer? Most people are giving it a text message. That's giving it nothing and then you're expecting it to do magic.

I created a lead scraping prompt. Modify it for your use case. https://docs.google.com/document/d/1jI30M9Sp-tjMrnuuy-7y6WClf4znubLQzVgAmBJGMGk/copy?usp=sharing