I appreciate my acceptance into the group.

When I evaluate a home service company, I look at two simple metrics: 1 - Response Time 2 - Customer Retention That's it. Get these two right, and you'll dominate your market. Get them wrong, and you're just a commodity fighting for scraps. Why response time? The first company to respond wins. It is that simple. - Contacting a lead within 5 minutes makes you 100x more likely to get a response - Up to 78% of customers buy from the company that answers first - A missed call is a lost customer. A slow form response is a lost customer. Ask your team: - Do we offer 24/7 communication? If not, why? - What is our actual average response time for a missed call or web form? - Who handles that first response? An instant reply is the only thing that matters. Next up, retention. Acquiring a new customer is 5 to 25 times more expensive than keeping an existing one. If you lack a retention strategy, you are burning your marketing budget. Ask your team: - What is our "win-back" strategy for churned customers? Is it a call? An email with a compelling offer? - What is the follow-up cadence for a lead who did not buy? - Why did they leave? Are we systematically asking lost customers for feedback to fix our problems? I've solved these exact problems for service companies. Sometimes the fix is an AI workflow for instant responses. Other times, it is a dedicated overseas hire to manage follow-up. Which of these two metrics is your biggest bottleneck right now: response time or retention?

After starting this and working on the courses, I was side tracked by some major projects. I'll make sure to be much more present and responsive. I'm replying to all of the messages now.

Most companies are experiencing a steady increase; some even more than double! Costs increase but conversion rates stay the say. Without change, the math doesn't math.

I started my HVAC journey consulting for the giants: Goodman, Daikin, and Carrier. We made complex plans in comfortable boardrooms. My real education started when I began working directly with contractors. That’s when I realized the playbook is broken. Marketers write advice for other people who sit behind computers. That isn't your reality. Your office is a hot attic, a client's basement, or your truck. You need marketing that works in the 15 minutes between jobs. So I built a new playbook. It was designed for the contractor in the field. It respects your time. This community exists to share everything I have developed. You will get every tool, every resource, and every expert from my network. We have achieved massive wins with this system. Sometimes those wins happen in the first week. This is not a guarantee. It just shows what is possible when you use a system built for you. This is a workshop, not a lecture. We are here to build. To start, comment below with the #1 marketing problem you are facing right now. Let's get to work.