Most people think marketing starts with posting content, running ads, or building a website. That’s actually secondary marketing, and it only works well when it’s done in the right order. Secondary marketing is what you do after you understand your audience. Once you know who you’re talking to and what they care about, this is how you start showing up in front of more people. It shows up as things like content, emails, websites, partnerships, or even ads. The difference is that you’re no longer guessing what to say. Your message is shaped by real conversations and real problems your audience shared with you. To implement secondary marketing, you don’t need to do everything at once. Start by choosing one place where your audience already spends time. Then use what you learned from your research to talk about their challenges, explain how you help, and guide them toward a clear next step. When secondary marketing is done right, things start to feel easier. People understand what you do faster, your content feels more relevant, trust builds quicker, and growth becomes more consistent instead of random. If you’re unsure where to start or how to apply this to your business, drop a comment, happy to help.

Let’s be honest, most businesses don’t struggle because they’re bad. They struggle because people don’t see them. From what I’ve seen, it usually comes down to a few common habits we don’t even realize we’re repeating: . Not being clear on who you’re talking to: If your message sounds general, people won’t connect with it. Marketing works best when you know exactly who you’re speaking to. . Talking about your offer instead of their problem: People don’t care about features first, they care about whether you understand their struggle. When they feel understood, they stay and listen. . Being inconsistent: Marketing is really about staying visible. If you disappear, people forget, and someone else fills that space. . No clear next step: Great content isn’t enough if people don’t know what to do next. Simple direction creates action. . Overthinking instead of showing up: Most people wait for “perfect.” But consistency always beats perfection. When you fix these, your message gets clearer, your visibility improves, and marketing starts to feel easier. Which one do you struggle with the most? Drop it in the comments, let’s talk.

You know what a lot of business owners still ignore? Their website. No matter what you sell, people will always check you online first. And if nothing shows up, or what shows up looks confusing, you lose trust instantly. Your website isn’t just design, Its credibility… professionalism… and the thing that helps people understand what you do in seconds. And every business needs a specific type of website: Ecommerce for products. Service websites for coaches/consultants. Portfolios for creatives. Bookings/Company sites for local businesses. Yes, it costs some money, But the real cost is not having one. Before the end of the year, I’m open to helping any business that urgently needs a proper website. It’s not free, but I’m willing to sit down and talk with anyone who needs clarity or direction. If you need help, just reach out.

To every home services pro who skips the second plate of turkey because the phone rings —This one’s for you. 🧡 You show up in the cold. In the chaos. In the middle of dinner. Whether you're HVAC, plumbing, electrical, or something in between —you keep homes running when it matters most. While others rest, you’re still on call.Still answering. Still fixing. Still serving. This Thanksgiving, we’re not pitching.We’re just grateful. 👇 Drop a comment:What are you most thankful for this year — team, clients, family? Let’s fill this feed with appreciation and pride.Because your work deserves it.