Hi guys, happy to be here! After 1 year of dealing with suppliers, I finally managed to launch my first product. It’s been live for 3 weeks now. Sales are coming in slowly and I’m struggling to balance PPC spend (very high ACOS) with keeping visibility. When I reduce bids, visibility drops and sales slow down — how do you usually handle this in the early stages of a launch? Any advice would mean a lot Just to give more context: - 3 weeks into the launch - Started at $39.99 with a $5 coupon, recently lowered to $37.99 with a $5 coupon - So far sold 60 units - 2 reviews with 5 stars - From launch until today ACOS is around 76% - In the first 2 weeks alone, PPC spend was about $885 I’ve tried reducing bids, but every time I do, visibility drops and sales slow down. I’d really appreciate suggestions on how to optimize PPC without losing momentum and also to increase sales.