Forget what everyone else is doing. Seriously. 🕵️‍♂️ - Your business isn’t the same as theirs. - Your audience isn’t the same as theirs. - Even your story isn’t the same. So why chase industry averages or copy competitors? You’re unique. Your email marketing should be too. Here’s the deal: - Test. - Learn. - Repeat. Find your sweet spot. What’s your best time to send? Where do your subscribers open emails? What makes your top-performing emails pop? Stop listening to “experts” (yes, even me 😉) and start listening to your data. Cos here’s the truth: no one knows your business like you do. Now go find what works. Pinky promise, it’s worth it. 💌

So lab mates... I'm gonna start winding down for the festivities now, posting less often, and going into hybernation mode. I'll be back to full swing in 25 to kick off the new year with DAILY video tips for you to supercharge your email growth. Mon 6th Jan onwards. I'll post the occassional thing between now and then, but less about email, and more about being festive and jolly! 🎄 BUT, if you need me, I'm here, any time, so ping me a DM and I'll come back to you. Have an awesome Xmas and new year, and thank you BIG TIME for joining my community, it means the world, and I want to support you the best I can into the new year.

Just dropped 2 new products in the classroom... 1. Firestarter coaching 2. PIMP MY EMAIL Firestarter coaching is a one hour fixer session with me, to unfuck your strategy, undo your doubts and unlock your growth PIMP MY EMAIL is an email review service where I record a loom video reviewing your latest email and give you top tips to maximize the results

The classroom in the lab is growing by the week, a huge thank you for your support so far, and for giving me such amazing feedback on my courses and content, it means a big deal x

I got a report that a member called Tasbiha Shaikh DM'd them trying to sell to them, so I banned her from the community. I want to make this community high quality - both in terms of content and the members themselves, so if anyone gets a spammy DM, please report it and I'll ban 'em too! Here's to building something awesome together 👏