A few pretty well-known names in the business coaching space messaged me last week. Same question, slightly different wording: "Did you see OpenAI is killing custom GPTs? What do we do?" If you missed it: OpenAI announced they're retiring custom GPTs. No new ones. Existing ones get pushed into a migration to "plugins" over the next few months, and the custom actions don't even come with you. So a lot of people spent the last two years building their whole AI "stack" on GPTs… and just got handed an eviction notice. My honest reaction? I shrugged. Not because I don't care. Because nothing changed for me. Every GPT I've built, and every GPT my clients have built, still runs inside LFOS. Same as last month. Same as next month. And that's the part I want to talk about, because it's the thing nobody selling you a "custom GPT" wants to say out loud. Here's how I think about AI in a business. Three layers. 1️⃣ Thinkers. That's your GPTs. Prompts, instructions, knowledge. They think. 2️⃣ Workers. That's agents. They actually do things. Follow up, pull the numbers, draft the email, etc 3️⃣ The environment. The place where the thinkers and workers live. Where your roadmap, numbers, clients, pipeline, and content all sit in one spot so the workers have something to work on. Most coaches have a handful of thinkers. A few have a worker or two. Almost nobody has the environment. And without it, your thinkers are just chatbots sitting in someone else's building. Which is totally fine… right up until the landlord changes the locks. (I built on ground I didn't control once. 2008. Cost me half a million dollars. I'm a little sensitive about it.) So here's the shift: A tool you don't own isn't infrastructure. It's a lease. GPTs will come and go. Agents will get better every month. The models will swap out underneath all of it. None of that matters if you own the environment they run in. If you don't… you're renting. And a lot of people just found out what renting costs.

I've run a lot of workshops over the years. Friday is the maybe the most valuable one I've ever put together. Not because of the fact I am showing exactly how I went from $14k/mrr to $100k/mrr in less than 5 months.... But because of what those numbers mean. Most coaches and solo founders are running an old high-ticket playbook. You probably know it because you're probably running it: - Funnel to a call - Setter books it, closer takes it - Team grows to fulfill - Ad budget grows to feed the team - Margin shrinks, hours grow It still works. Just less effective every year. Calls are harder to closer Traffic & ads cost more and The team you hired to buy time back ... eats up all the profit. 10 months ago I burned everything down To build AI First. Here's a few of the things I changed.... - Two offers, not four - One paid weekly workshop as the front door... no more freebies - Got rid of sales calls - One Executive Assistant - AI agents running fulfillment, follow-up and ops And last month I had my best month ever in business as a result. - $260K contracted last month - $166K collected - 100+ clients, better served than when I had a team of 5 - Platinum award from skool. Achieved $100K MRR. This is fundamentally a different model And although I see lots of people trying to copy me... They can't because they don't understand the 11 key elements of the machine. And the reason Friday matters is simple: the industry already moved to it. Most people just haven't noticed yet, because the old way still works well enough to keep you busy. But on Friday you'll see the whole model, I am going to reveal the the 11 elements that make it run, and you'll be able to identify exactly which ones you're missing. Then you'll map it onto your own business and finally see how to scale. Friday, October 9th 11:00 AM PST / 2:00 PM EST 90 minutes, live Get your zoom link here Be there live. Dan 'New Playbook' Harrison

My goal 6 months ago was to figure out a way to build a 7-figure coaching business that is run mostly by AI and would allow me to focus on just creating and coaching or ... selling and serving. Last month we got a little bit closer; by unlocking a new money model. $71K in a single month. No Instagram. No sales team. No phone calls. Just AI, one executive assistant, and a NEW simple strategy that I breakdown in this video. including the 4 pivots that made all the profits last month. Comment INTERESTED if you want to Apply to work with me and see if this would work for you

If you would attend this workshop next Friday drop a gif in the comments

Step 1: Watch this video Step 2: Comment LFG on this post when you are done