One of the biggest mistakes I see contractors make with Google Ads is choosing keywords based on what THEY think sounds good instead of what actual customers search for. The psychology behind keywords matters a lot more than most people realize. For example, there’s a massive difference between someone searching: “How much does a roof replacement cost” and “Emergency roofer near me” The first one is usually research and price shopping.The second one usually signals urgency and immediate intent. And that difference completely changes the quality of the lead. One thing I learned over the years is that contractor marketing is less about traffic volume and more about intent. And sometimes the difference is even bigger than that. For example, a generic keyword like: “New Roof” could mean many different things and may not even indicate someone looking to replace or repair their roof right now. A lot of businesses make the mistake of targeting broad informational searches because they’re cheaper and generate more leads on paper. But cheaper leads don’t always mean better leads. Sometimes they create: - tire kickers - low urgency prospects - accidental form fills - homeowners collecting quotes with no real intent High-intent keywords usually revolve around: - urgency - problem solving - local intent - immediate service needs For example: - “emergency plumber near me” - “roof repair company” - “HVAC repair near me” - “same day electrician” And even inside those keywords, there are layers of intent. For example:“roof replacement cost”can convert very differently than:“roof leak repair near me” The deeper the problem-driven intent, the better the lead quality usually becomes. Another huge mistake I see is contractors blindly using Broad Match on everything. In contractor campaigns, Broad Match can easily start showing your ads for searches completely unrelated to actual buyers. You end up paying for clicks from stuff like DIY searches, job seekers, tutorial searches & homeowners only researching options

Hi everyone, I’m Michael, and I’m excited to be part of this community. I bring more than 20 years of experience in the construction industry as an electrician, having contributed to the successful execution of complex electrical, transportation, and infrastructure projects throughout New York City. Over the course of my career, I’ve progressed through roles as a Journeyman Electrician, Foreman, and Construction Site Safety Professional, developing a leadership style centered on accountability, operational excellence, team performance, and delivering results. I’m passionate about continuous growth and am currently focused on transitioning into Project Management and Construction Leadership, where I can leverage my field experience, safety expertise, and operational knowledge to lead projects at a higher strategic level. I look forward to learning from this community, sharing experiences, and connecting with other professionals who are committed to growth, leadership, and excellence in the construction industry.

40 Years in construction and management of Water Wastewater, Conveyance, Transportation, Data Centers and Commercial. I want to learn want Ai has to offer and see if I can develop my own CM support Ai team. Let's see what you got for someone like me.

Hi! Lovely to see a great community! I'm in the technology space, and AI automation. I'm trying to understand how technology is used in construction projects and grow some domain knowledge.

has anyone managed to connect with outlook yet to email claude instructions and get claude to draft emails? im currently having to use a personal Gmail account to send and receive emails from my agent, not very efficient and cant send attachments.