Hey PPC Gang, In my new YouTube video I give you a breakdown of how here at Grow My Ads I've set up our sales funnel to only produce high quality leads for my sales team. This is done via the the landing page form fill set up along with how and what we fire as a conversion and send back to Google and Meta. Hope you get some value!

I was wondering if anyone had any insight on best practices for pausing a well performing campaign? Does it mess up the performance once we bring things back online? Any thoughts on how to mitigate if so? We've got a two week period coming up where we won't be able to field as many leads but I'm always hesitant about touching a campaign when it's performing well...

Hello, glad to find this community! I'm running two separate campaigns for our two separate business lines (Business Valuations & CFO services). On conversion goals, I currently have one pixel firing on the thank you page for lead submissions. Both campaigns submission forms are routed here. My question - Should I have two separate conversion pixels? I avoided this because I didn't want to mark one as primary and one secondary (both under the "Submit Lead Form" Goal) and thus signaling to Google one of our business lines was more important than the other. Any feedback is greatly appreciated!