This community is built around one simple question: What do you want merch to help you do first to grow your business? ✅ Welcome new clients or members ✅ Get more referrals ✅ Bring past clients or buyers back ✅ Thank people after they buy ✅ Reward members or customers ✅ Make your brand more memorable ✅ Create something people can buy ✅ Something else Because merch does not start with: What should I put my logo on? It starts with: What should this product help people remember, use, do, share, or come back for? What do you want merch to help you do first? Drop your answer below. I’ll tell you what kind of branded product I’d consider first — and what I’d avoid.

Hope everyone had a FABulous holiday weekend! Quick question for anyone who teaches, coaches, consults, facilitates, trains, or builds customer experiences: What is the thing your clients understand in the room but do not always use later? In the moment, everyone gets it. Then real work starts again and the idea starts drifting. Drop one thing your clients understand when you explain it but forget to use when they actually need it. And what would help them remember?

Not what's in a catalog. Not what you've seen a hundred times. The product that would make your client's life easier, better, or just a little more connected to what you do together. The one nobody makes yet. What is it?