"Jim doesn't apply himself." That's a real sentence from my elementary school reports. I found them a few years ago, while I was rebuilding my life after my burnout. Black on white: "Jim doesn't apply himself." "Jim is easily distracted." "Jim has potential, but." Here's the part that got me. I had no memory of any of it. But some part of me clearly did. Because I spent the next twenty years proving those sentences right. Starting things and abandoning them. Calling myself lazy. Collecting 30K worth of unfinished courses as evidence. And that's the realization I promised you on Friday: Every app, planner and course I ever bought was trying to change what I DO. But underneath what you do, something else is running that decides everything: the story of who you believe you are. Sentences installed by teachers, parents, bosses, a system that was never built for your brain. Most of them before you turned ten. You never chose them. You don't remember agreeing to them. And they've been quietly running your life ever since. Those sentences are where the daily stuff actually comes from. The procrastination. The overwhelm at a normal to-do list. The anxiety. The overthinking. The fear of being judged. You think you have a productivity problem. You have old beliefs with productivity symptoms. The difference between "I am lazy" and "I have a belief that says I'm lazy" is huge. One is a life sentence. The other is code you can rewrite. That is what makes this challenge differente. Not just productivity tips. Five days where we go underneath the behavior, find who you were before those sentences, and start closing the gap between who you are right now and who you're actually built to be. This is the work that changed my life. Not the apps. This. Last Friday, many of you shared your intention for this challenge. I read every single one, and most of them are versions of the same wish: to finally finish something, to stop fighting yourself.

Im back at my sisters to help take care of their cats Cocoa. She got her himd leg amputated yesterday. This morning she is a lot happier and less growly.

I run three companies, have won several awards, work out almost every day, but more importantly, I can finally say that I live a peaceful and fulfilling life. A few years ago, I was an exhausted gaming addict who didn’t even dare to open his own mail. Here’s what happened. The kid with the headphones is me, around ten years old. I spent years escaping into games, because real life felt too overwhelming to face. Later the games became festivals. Every weekend: party, drinking, numbing. Every Monday: flat, anxious, useless. From the outside it looked like fun. From the inside it was mail I didn't dare open, a room I couldn't keep clean, 15 minute tasks I procrastinated on for months, and one word on repeat in my head: lazy. The bottom photos are the part I almost didn't post. The numbing. The version of me that eventually burned out completely, sitting at his desk at 2am wondering what was wrong with him. By then I'd spent over 30K on courses and programs to fix myself. Finished none of them. Now the right side. The gym, almost daily. The water tower is my office. I rent the top floor and work there with my brother and my best friend. The purple one is the T500, an award for tech entrepreneurs here in the Netherlands. I am traveling the world. I don't show you this to brag, and before your brain says "good for him": my life is not perfect. I still have ADHD. I still lose my keys, I still overcommit, I still have days where nothing works. So what changed? Not discipline. I still have almost none. Not an app or a planner. Those all worked for about nine days. Not the diagnosis, and not the medication. That's a story for another day. What changed is who I believed I was. On Monday I'll tell you exactly what I mean, including something I found in my old school reports that I had zero memory of. And maybe your left side looks nothing like mine. No gaming, no festivals. Maybe yours is quieter: the to-do list that makes you want to cry. The anxiety before opening one email. Being exhausted at 3pm after a day of doing "nothing". Overthinking every conversation afterwards. Procrastinating on exactly the things you care about most. The fear of being judged if people saw the real state of things. Calling yourself lazy while what you actually are is overwhelmed.

July was a crazy month. I went to my sisters in Regina for my nieces birthday. Went early to help set up n clean. Went on July 3rd then was asked to stay for another 2 weeks to take care of their cats while on holidays but it was clear she wanted me to clean her house lol. She has 1 kid but enough toys for 20 n keeps on buying more. N a big house n enough of everything to fill 4 houses n buys more,she always buys 2 or 3 of everything Lol she has ADHD n refuses to take meds for it. So thats the cause of that lol. Anyway. Her one cat dislocated her paw so bad I had to get her mother in law who is extremely overbearing to take her to the vet. I found her after hours of looking for the cat in a compost heep. N when I lifted her I didnt realize she was hurt n i must of hurt her cuz she attacked me n left a huge bruise on my arm when she bit me on the arm n the big purple bruise is still there barely but still there after like 2 weeks. I had to get a tetanus shot n antibiotic horse pills for 7 days but the cat had a splint on her hind leg n she couldnt do much at all so I babied her to the max. So i cleaned my sisters entire house spotless. The second they got home it was less then an hour n the house looked like a tornado hit it n it was just as messy it was nuts but anyway. I had to stay there an extra week so I could care for the cat while they worked. I was basically walking behind them all day n night cleaning after them cuz they dont clean anything or even put dirty dishes in the sink. I got tired of that real quick n had a few arguments with my sister. Now we have to wait until August 17th to get her leg amputated. So i came back home yesterday to my house in just as much of a disaster cuz my adult daughter with autism took care of my cats well but barely cleaned. So for 2 hours before I left regina my sister asked me to help.her clean n do her didhes again, so I did then i had a 3 hour break for the ride home to come home to need to clean another 3 hours lol it was nuts. In 2 more weeks ill need to go back n do the same n clean n take care of the cat who will be so drugged up again for a week then come back home to probably a mess again. But ill try to set it up so its easier for my daughter this time around with lists n reminders.

Hey everyone, Jim here. Three things announced today. 1. The next 5-Day Challenge kicks off August 31: Free, live, and rebuilt from the ground up. This is the best version we've ever run. Save your spot here. Then do the part that actually decides whether you show up. Open your own calendar, block the hour on all five days, and set two reminders. For brains like ours, if it's not in the calendar it doesn't exist. Do it now, while this post is still on your screen. It takes two minutes. 2. Still finishing something something? You have until July 20 ⚠️ If you're working through the ADHD Focus Reset or the current 5-Day Challenge, they stay open through Monday July 20. After that everything closes until August 31. 3. New onboarding, and a new AI experience: The ADHD Operating Manual. The first section is free for every member, so you can try it before you decide. The full version is $27 right now instead of $99. Temporary. And that $27 is one single payment, no subscription. It also opens the chat with my AI twin: three messages a day, every day, all the way until the challenge starts on August 31. Ask it why you keep doing that one thing, and it answers with everything it already knows about you from your own reports. So tell me where you're at. Vote in the poll, it takes one tap. And if you're coming August 31, type a comment below and include the word: CHALLENGE and let us know how excited you are 🥳 With love, 💛 Jim