I had a brilliant session yesterday with the always-interesting @Rachel Allen. We were discussing how much emotion – or how much of ourselves – should be included in our Unique Selling Propositions. The theory is that a lot of USPs tend to be quite cold and unemotional. But ultimately, people work with people. If you are a freelancer, a solopreneur, or the person in your company who deals with prospects most often, then yes: you probably should include it. Your personality is a part of your USP. The real challenge is: how on earth do you express that? After a very entertaining session with Rachael, I decided my USP is that I am a Professional Attention Seeker. If you rolled your personality into your selling point, could you define it in just three or four words? P.S. If you aren’t sure what your USP is and want to get some clarity, we have a session for that. Just send me a direct message and I’ll explain how it works.

We've all become familiar with tools like Calendly for booking meetings, but they've always made me uneasy. They tend to throw your calendar wide open. A few months ago, I found myself in a situation where, even though I was trying to manage my availability, I ended up doing 35 meetings a week. That's just not sustainable. In Gmail, the Gemini feature now helps you schedule emails in a way that gives you much more control. I think this is a great example of AI being genuinely useful. When all the noise about futuristic, high-concept AI settles down, it's tools like this that will prove g genuinely beneficial. Have you tried this yet, or are you sticking with other ways of booking meetings? Find out more

This morning, I wrote an article imploring people to stop talking about technical aspects of their work on LinkedIn. Click here to read it... Unless you are answering technical questions that somebody has asked you, I genuinely think posting content on LinkedIn that includes jargon or acronyms is more likely to put people off than encourage them to work with you. However, this is only an opinion. What are your thoughts? Please let me know in the comments.

Thank you @Andrew Laws for approving my membership and @Sam Parnell for putting this on my radar. Hello everyone, happy to meet you. A bit about me: CEO of a marketing agency and behavioural science practice for the past 18 years. I'm also Adjunct Clinical Professor of Marketing at two business schools, where I teach final-year MBA students. Finally, I'm an international speaker at various events & conferences in Europe and the USA. I'm here to offer help, advice, opinion, recommendations, feedback, etc. on things relating to marketing and behavioural science (aka customer psychology: the reasons why buyers make purchasing decisions in the way they do). I'm also hoping to hear new thoughts and ideas on business, sales, and networking. Cheers!

This one's a bit deeper, but it's been on my mind a lot lately. I recently had a session with the creative coach Ben Jepson, which really helped me explore how I see myself, and how that links to the way I attract business. Is that something you've thought much about? Or do you see your sense of self as quite separate from what you do for a living?