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Two people asked me almost the exact same question this week. Both were getting decent reply rates and lousy close rates, and both were making the same mistake... They led with the big ask. The real offer, right out of the gate. Getting a yes on a cold email is the easy part. I can write copy that gets almost anyone to reply. The hard part is having something on the other end they actually want once they say yes. The fix is a front-end offer, back-end offer split. 1. Don't open with the big ask. 2. Lead with something smaller. A lead magnet, a free tool, a low-friction first step. 3. Let them raise their hand for that first. 4. Once they're warm, introduce the real offer. 5. Track how many front-end takers convert to the back-end. That's your real number, not your reply rate. I use this same structure inside my own cold email offers, and it's the difference between someone glancing at your pitch and someone actually buying. If you want to build your own front-end offer without starting from scratch, give my free Reverse Lead Magnet Builder a try. It walks you through turning your back-end offer into a smaller, irresistible first step. Jay.

I have a Bonus Gift for you when you reach Level 2 in the community: --> 10 Lessons - My Best BUSINESS ADVICE 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING & COMMENTING you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏 Join the New Members Clarity call every Wednesday at 4PM EST (this is only for new members) You can find the next one in the calendar Like & Comment on someone else's introduction and make a friend Learn the Skool Platform in the "Get Started" in the Classroom Start Learning Lead Gen Secrets with the full Masterclass. Check off Each Module as you complete them. Questions? Search for them in the Search Bar If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay PS - Review Rules & Community Guidelines Click Here

Most people use Claude like a slightly smarter Google Doc. That’s why their copy still sounds generic. Here’s a simple prompt framework I use that instantly makes scripts, landing pages, and ads sound 10x better: 👉 The 3 Voice Protocol Instead of asking Claude for “better copy”… I make it write in 3 completely different styles from copywriters I respect. Voice 1: The Street Fighter (John Carlton style) • punchy • aggressive • high urgency • attention-grabbing Perfect for: short-form videos, hooks, ads, cold outreach. Voice 2: The Anti-Hero (Ben Settle style) • polarizing • relationship-driven • conversational • strong opinions Perfect for: emails, personal brands, community content. Voice 3: The Strategist (Dan Kennedy style) • logical persuasion • authority-driven • premium positioning • high-ticket trust Perfect for: landing pages, offers, VSLs, consulting. Now instead of getting ONE version from Claude… You instantly get 3 high-level angles. And honestly? Usually one version massively outperforms the others. I used this recently on a short-form script rewrite and the difference was insane. Same idea. Completely different feel depending on the voice. If you want the full prompt: Comment “PROMPT” below 👇

250 years ago, America declared independence from the British. This weekend, you can declare independence from expensive software subscriptions. Here's the deal. Join Lead Gen Insiders before Monday, July 6th and I'm adding a FULL 12 months of Consulti AI Pro at no cost. That's a $1,200 value stacked on top of your membership. Consulti is the MAIN tool we use for verified emails, cleaning our lists, and running outbound for our clients. The Insiders is everything I know about building and scaling an agency with AI lead systems. Together they're the full stack: the system AND the tool that runs it. Over the next few days I'm breaking down exactly what's inside both. Tomorrow I'll give you the full Insiders rundown, no fluff, just what you get. Look out for that post. Sunday I will let you know what Consulti brings to the table and why you should definitely be using it if you are serious about getting results from your cold email campaigns. But if you already know you want in, you don't need to wait: Claim the 4th of July deal here This closes Monday, July 6. After that, you will NOT see this deal ever again. Happy 4th 🎆 P.S. If anyone finds where I put this billboard you can join for free 🤣