While it’s tempting to send paid traffic straight to a sales page (after all, that’s where the money is, right?), there’s a better way to build trust, nurture leads and increase conversions. 👉 Drive traffic to your Skool community's “About” page. Here’s why: 1️⃣ Lower Friction: The “About” page focuses on value and connection, not selling. Visitors feel invited into a community, not pressured into a purchase. 2️⃣ Relationship Building: Skool is designed to capture attention and spark engagement. Once inside, prospects naturally get exposed to your content, values, and offers. 3️⃣ Higher Conversions Over Time: Cold traffic sent to a sales page can bounce quickly. But in a Skool community, people stick around, engage, and gradually warm up to your offer – making sales easier. 🔥 Your About page = Your hook. Think of it as a bridge where cold leads get to learn who you are, what your community offers, and why they should stick around. By positioning your ads this way, you’re building an ecosystem of trust and connection that leads to long-term success. So next time you run ads for Skool, remember drive traffic to your About page, not a sales page. What’s your experience with this? Are you nurturing your leads through Skool yet? Let me know!👇

Hey, fam! 👋 I wanted to drop in with a quick reminder: this group is a GOLDMINE of knowledge, resources, and connections, but it’s only as valuable as what we put into it. So here’s my challenge for you today: 👉 What’s ONE question, insight, or resource you can share right now that could bring value to someone else here? • Maybe it’s a tool or strategy that’s helped you generate leads or close deals. • A challenge you’re facing where fresh perspectives could make all the difference. • Or even a motivational tip that’s been a game-changer for you lately. Let’s use this space to collaborate, learn, and GROW together. Your contribution might just be the spark someone else needs to hit their next breakthrough. Drop your value bombs in the comments below! 💡👇

Hey Skool Fam! 👋 We all know lead generation is the lifeblood of our businesses—but it can feel like a battlefield out there, right? 💥 Some strategies hit like gold, while others fall flat. Here’s what I’m curious about: What’s the ONE lead generation strategy, mindset shift, or tactic that made the biggest difference in your business? For me, I am new to this so I will be leaning on Jason’s team to help me learn and build. So far my key take away is that I need to be creating hyper-focused landing pages tailored to my niche audiences/avatar. I am excited to learn all the different tricks to capture the right audiences and convert them to sales. Now it’s your turn to shine: 1️⃣ Drop your biggest lead gen breakthrough below. 2️⃣ Be specific—no gatekeeping allowed! 😉 3️⃣ Bonus points: Share what DIDN’T work so we can learn from each other’s mistakes. Let’s turn this thread into a goldmine of actionable tips. 🔑🔥 Can’t wait to hear what’s working for you! Let’s level up together. 🙌

I got on the live call tonight with Jason and just sat back and watched Jason talk about his offers with a potential client. The guy bailed and did not take action tonight. Now I am not bashing him for not taking action but I do want to point out that if he would have taken action, even if it was imperfect, he would have taken a new step in his journey of becoming a legitimate business owner and improved upon his personal development. Once Jason and I talked I asked him some questions about the offers and tried accessing quickly if this was the right opportunity for me. Jason was very blunt and explained to me how “going through the motions” and “waiting for the right time” is stupid! There is never a right time and you will never get “all your ducks in a row”. Jason called me out on something that resonated with me. He said you are here for a reason, you must have wanted to join but you are most likely just scared to say yes and you don’t trust that it will work. Right then and there I knew I was making the right decisions. So, with that said, Jason thank you for pushing me off the cliff! It is the best decision I have made for my business yet! So what’s your hang up? Why won’t you jump or allow yourself to be pushed? Is your business not that important to you? What sacrifices are you willing to make? If I can say anything it is to just take action! Your future self and your business will thank you!

I'm David from Boston, I run two different agencies a digital agency that focuses on creating interactive quizzes and surveys for brands and my own video production company that was focused on weddings for the past 10 years at this point. I started really diving into understanding ads this past year after stumbling upon a youtube channel from jordan platten and tested running ads for my business earlier this year. I'm now running ads and really enjoying running ads and restructured my business and overall offering to start providing ads and short form video creation to clients. After 4-months, I finally closed my first client offering ads for them. My monthly revenue is still low between $1,500 - $3,000 / Month The one thing I would love support with is best practices on the right target audience for each industry or niche along with understand how to target the right interest with the proper messaging when strategizing with client. My goals over the next 6-months would be to have 5-recurring customers, previously all my clients have been one off project based clients.