What if getting your first paying client was a LOT easier than you’ve been led to believe? Before I head down to Cabo tomorrow, I wanted to share something I’ve been working on. And I’m pretty excited about this one. For the last 3+ years, I’ve been teaching and refining a very specific approach to helping people land their FIRST paying local business customer. Not just experienced marketers. I’m talking about people who have NEVER run an agency, NEVER sold marketing services, and in some cases, NEVER made a sale in their life. And we’ve seen some pretty incredible things happen. Like Kevin… He was working night shifts. No marketing experience. No fancy website. No agency setup. He learned the process and made his first sale in approximately 10–13 days. He walked into a business, had a simple conversation, and walked out minutes later with his first committed buyer. Or Adam… An 18-year police detective with ZERO marketing sales experience. He learned this same process last summer and went on to sell DOZENS of devices. Here’s what I’ve learned after teaching this to hundreds of agencies: The secret isn’t teaching people MORE marketing. It’s giving them something SIMPLE enough that they can actually go out and SELL. You don’t need to master SEO. You don’t need funnels. You don’t need cold calling. And you definitely don’t need to spend six months building an agency before you get your first customer. You need ONE customer. Then you build from there. So I’ve taken everything we’ve learned over the last three years and packaged it into something new. INTRODUCING: THE FIRST SALE FORMULA A simple four-step system: SPOT → START → SHOW → SELL Four focused training sessions showing you how to find opportunities in your everyday life, start natural conversations, demonstrate a specific solution, and turn that interest into paying customers. Plus, I’m planning a LIVE over-the-shoulder training next Tuesday. HERE’S WHAT I’M THINKING… I’m going to be releasing this for $97 when we start running ads.

Hey Everyone! BIG NEWS...I’m doing something special this Friday for our Wingman members + AI School community. And the goal is stupid simple: Find money you already earned the right to ask for. Comment FAST CASH below and register here - https://rev-finder-replay.lovable.app/ Because you probably have revenue sitting inside your Gmail, LinkedIn, Facebook or Instagram DMs right now. Quotes you sent that never got answered. Deals that stalled. Prospects who went quiet. Past clients nobody followed up with. Opportunities that never made it into the CRM because… well, life happened. So we built Revenue Finder. It’s an AI-powered pipeline tool that scans the conversations you already have and looks for potential revenue hiding in plain sight. It identifies things like: → Unanswered quotes → Stalled opportunities → Deals past their expected close date → High-value deals that went quiet → Lapsed clients → Overdue check-ins → Win-back opportunities → Seasonal opportunities Then it scores and prioritizes them so you know who to talk to first. No digging through 4,000 emails. No trying to remember who said “circle back next month” six months ago. No wondering what fell through the cracks. Revenue Finder surfaces the opportunities, gives you the context, helps research the company, and can use AI to prepare the email, call script and talking points. Then you can work the opportunity there or push it into HubSpot, HighLevel, Pipedrive, Zapier, Make, Slack and more. Here’s the big idea: The fastest path to more revenue might not be another 1,000 cold emails. It might be the 10 conversations you already started and never finished. So on Fast Cash Friday, I’m going to show you exactly how we’re using Revenue Finder to extract potential deals from the conversations already sitting in our inboxes and DMs. And our Wingman + AI School community is getting first crack at it before we release it more broadly. 👇 Comment FAST CASH below and I’ll send you the link.

Hey Everyone - This is a MASSIVE ANNOUNCEMENT - No Labor Day sale. No “72-hour bonus.” I’d rather give you something you can actually use. And thanks to @Tom Omnus @Michael Stagger @Michael Stuart @Kevin Casanova @Brent Marking , and @Shawn Ferrigno you are going to get the Best Labor Day Weekend Deal EVER! Watch The First Episode Here - https://youtube.com/playlist?list=PLQeRlbT7KPxI&si=gYsZU_Aybi5iCNO8 Last week, I opened up a small coaching program for 5 agencies. The goal is simple: Go from cold → conversations → client in 30 days. And we’re building the entire client acquisition machine together. Their niche. Their market. Their foot-in-the-door offer. The actual pain they’re solving. Who they should target — and more importantly, why that business should give a damn when they reach out. Then we build the rest. Where to find the right businesses. The hooks. The outreach. The channels. The follow-up. The booking process. The sales conversations. The proposals. The close. The onboarding. The fulfillment. Until it becomes a day-to-day operating system they can actually run. Here’s where it gets interesting… Yesterday, the guys agreed to let me open the doors and publish the sessions. Meaning you get to watch us build these agencies in real time. Not another polished course where everything magically worked in hindsight. You’ll see the decisions. The questions. The adjustments. The stuff we keep. And the stuff we throw in the trash. Basically, you get to sit in the fishbowl and watch what’s normally direct, paid work with me. Free. I’ll release the first session this weekend, then another each week through September. And while we’re doing it, we’re rebuilding my agency alongside them — starting small in Cabo and running the same process ourselves.

I’ve had a handful of people inside this group DM me lately with some version of the same question: “Herschy, if you were starting an agency today… what would you actually do?” Or… “I have the tools. I’ve bought the training. I understand what I’m supposed to do. But how do I actually connect all of this into a MACHINE that gets clients?” Well… The timing of those questions is pretty damn good. Because yesterday I made a decision. I’m reopening my local marketing agency in Cabo. I have two partners on the ground there. We had the conversation yesterday. We agreed on the model. And over the next 30 days, we are going to build a complete local client acquisition machine from essentially the ground up. Not theory. Not another course. Not me showing you some funnel I built five years ago. We’re actually doing it RIGHT NOW. And because I’m already building this internally, I decided I’m going to open the door and let a VERY small number of people inside this Skool group build theirs alongside me. I’m not emailing this offer to my list. I’m not putting up a big sales page. I’m not doing a webinar for it. This is for the people who are actually active inside this community. HERE’S THE BIG THING I WANT YOU TO UNDERSTAND… Most newer agencies don’t have a “lead problem.” They have a machine problem. They’ve accumulated tools. They’ve watched training. They’ve written some cold emails. They’ve tried LinkedIn. They’ve played with AI. They’ve bought software. Maybe they’ve even gotten a few replies. But nothing is connected. So every morning starts with: “What the hell am I supposed to do today?” That’s the problem. You don’t need 37 more tactics. You need a simple operating system that takes a business from: COLD → CONVERSATION → CLIENT. And when I look at the agencies I’ve built, the companies I’ve helped, our own sales operation today, and what we’re about to build in Cabo… It really comes down to six stages. 1. DISCOVER Stop trying to sell everybody.

If you’ve noticed I’ve been a little quieter than normal this week, there’s a good reason… I’ve been heads down building something that I honestly think is going to change the way agency owners prospect. For the last several months, we’ve been studying how our team has conversations with hundreds of local businesses every day. But here’s what hit me… Most of you don’t need 500 conversations a day. You don’t need another giant lead database. You don’t need another complicated CRM. You just need a simple way to consistently find high-quality local businesses and start intelligent conversations with them. So that’s exactly what we built. I would like to introduce you to our new LeadScout tool. It's my personal Agency owner tool that I use for scouting out potential clients integrated into my daily browsing. Think of it as having a prospecting assistant living inside your browser. You’re on Google… Facebook… Browsing a local business… Even sitting in a coffee shop researching a niche… LeadScout helps you instantly understand whether that business is worth talking to. It pulls together the information that actually matters: - AI Visibility - Review opportunities - Business insights - Website information - Conversation starters - Personalized outreach angles - So instead of spending 20 minutes researching one business… You can decide in a couple of seconds if it’s a great prospect—and know exactly how to start the conversation. The goal isn’t to send more spam. The goal is to have better conversations with better businesses. That’s exactly how we’ve been building our own agency. 🚨 FIRST LOOK — LIVE THIS TUESDAY I’m going to do the first public walkthrough of LeadScout. You’ll see: ✅ How I find high-quality leads throughout my normal day with almost no extra effort ✅ How I qualify businesses in minutes instead of hours ✅ How I turn research into personalized outreach ✅ The workflow we’re using internally to build a consistent pipeline And because you’re a Skool member…