Here's 4 tips for creating a better content calendar.
Creating a plan before just randomly posting will not only help increase your engagement and algorithm score, but also should increase your sales. Here's 4 tips for creating a better content calendar. 1. First you want to look at your past analytics to discover what posts did the best. What kinds of content did you share? What were the colors/font combination? What time of day did you post, etc. Figuring this out is key to getting better engagement and increasing sales for the following month. 2. Write down your post ideas based on what you found in step 1 before you start creating. Using Content Pillars can help you brain dump a ton of ideas quickly. 3. Use a combination of graphics, photos, text, quotes, short videos and GIFs in the content you create to mix things up on your feed. 4. Remember to always add value first, then promote your product. Also make sure that your feed doesn't look like an infomercial for the product you sell. It should be 80% value packed content that builds your know, like, trust factor and 20% sales posts. Do you currently plan out your content?