One of the most underrated Skool growth hacks is choosing VERY carefully what appears in your community email blast. Remember… Skool only lets you send an email to all members once every 72 hours. So whatever image people see first matters. A lot. Most people just upload whatever thumbnail gets generated automatically. That’s a mistake. I’ve used animated GIFs, static images, and video thumbnails… and the truth is: The BEST choice is the one that creates immediate curiosity or communicates value instantly. Sometimes that’s a GIF. But sometimes a single static image showing something IMPORTANT can outperform everything else. Especially if it speaks to your avatar instantly. A strong static image can stop the scroll faster than motion if the message is instantly clear. The key is keeping it simple: ✅ One visual ✅ One message ✅ One CTA Don’t overload the email. Think of the image as the “hook” that earns the click. And if you ALSO have a full video… Try posting the video as the FIRST comment inside the Skool post itself. That keeps the email clean while still giving interested members a deeper walkthrough after they click through. For bonus points… If you use a GIF, make sure it visually ties into the video thumbnail or branding inside the post. That consistency makes the entire experience feel intentional and polished. If you’re only allowed one broadcast every 72 hours, treat it like premium inbox real estate. Curious what everyone here prefers in email blasts… 👇 Which grabs YOUR attention more? 1️⃣ Video thumbnail 2️⃣ Static image 3️⃣ Animated GIF