Hi @Hugo Barbera - when working directly with a client, do you give them a set period to review and approve the completed work before issuing the final 20% invoice? I’m also curious how you handle it if they take longer to respond, or use both revision rounds but still do not formally approve the work. Many thanks!

Hi @Hugo Barbera what are the most common forms of scope creep in commercial AI image projects? Which requests tend to look small at first but end up consuming a disproportionate amount of time? Thanks!

Hi @Hugo Barbera - we all know that anyone will eventually be able to produce a good-looking image with AI. Beyond the taste and judgement we bring, where do you think our real moat is? Is it our ability to explain: - why the image should exist - why it's right for this audience - why it could not belong to a competitor - why the product belongs in that world - and why the client should approve it? In other words, is the value increasingly less about making the image and more about the thinking that makes the image strategically right? Have I missed anything? Cheers!

Hi @Hugo Barbera - how do you normally handle aspect ratios when quoting for campaign imagery? For example, if a client needs both 16:9 and 9:16, do you treat these as two separate image compositions, or include multiple formats within the price of one final image? I’m most interested in how you scope this when the client wants something broad like paid digital advertising, which could require several different ratios. Many thanks!

Hi @Hugo Barbera - When a brand has a great product but the campaign still ends up looking like everyone else’s, what do you think has usually gone wrong before production even starts? (This is just a follow-up from your earlier earlier message about the sameness we see in a lot of AI imagery.) Thanks!