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Owned by Brian

Mindset Skool

284 members • $49/month

Done paying for programs where the founder disappears? This is run by Brian. You get real help. Not a team. Not a VA.

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2 contributions to Skool Growth Free Training Hub
How I Turn Free Skool Members Into Paying Customers (5 Steps)
Happy 2026 🤗 Let's get you some paying skool members this year 🥰 I just broke down my exact 5-step upgrade process. Here's what I cover: → The "pending trap" losing you leads the moment they join → Why members never see your paid tiers (even when set up perfectly) → My 300-character auto DM formula that actually gets people to take action → How to create a free vs. paid skool gap without cannibalizing your offer → My real numbers this month: the 10-20-70 tier split that's working Watch it here: https://www.youtube.com/watch?v=GHrphLA30r8&views Check it out and let me know if you have any questions ❤️ PS: Don't forget that my business planning and skool launch challenge starts tomorrow. I will be sharing the trainings here in the community as well 🤗
3 likes • 4d
I immediately added "7-Day FREE Trial" language to my standard tier. Everything else makes sense as usual.
How are tiers going for you? Here are my numbers so far
I rolled out tiers exactly one month ago and wanted to share what happened for me. I also hoped to hear from other Skoolers who've tried tiers. I rolled tiers out on the 3rd of November. What I changed: - Old setup: $99/month, $595/year - New setup: $33/month (community + challenge + 2 courses), $99/month for all other courses, resources plus calls. $595/year for everything in $99/month + lifetime access to 3 premium courses Impact on analytics: Members - October: 246 new, 150 churn, 2,136 total - November: 707 new, 453 churn, 2,390 total MRR - October: $5,550 new, $5,651 churn, $51,789 total - November: $11,767 new, $4,700 churn, $396 downgrades, $59,906 total  - Note, downgrades were way less than I thought would be when rolling out the lower tier Unit economics - October: $31 ARPU, $374 LTV - November: $32 ARPU, $418 LTV Traffic + Conversions: - October: 6,331 visitors, 3.9% conversion rate, 32.9% trial conversion rate - November: 13,719 visitors, 5.2% conversion rate, 38.6% trial conversion rate MRR retention - October: 91% retention - November: 94% retention  So although I don't think everyone should opt for tiers, for me they've been a huge win. I think it's worth testing for communities that have cornered themselves with price increases. I think that was the case for me, plus I also used tiers to implement one of Alex's attraction offers from the money models book so there was strategy and a new offer behind it as well. I started the new offer before I introduced tiers and asked all members who didn't stay after the free trial why they cancelled. They all said they loved it, but $99/month was too high for them right now. So it was really an educated guess. Would love to hear how tiers have been going for you so far. Have you tried them? Has anyone reverted back yet?
How are tiers going for you? Here are my numbers so far
2 likes • Dec '25
@Evelyn Weiss Thanks for sharing. I just launched mine a few weeks ago and still sorting through it. I like the idea of the attraction offer. I don’t have that yet and I’m seeing the power in it. I have a $24/$67/$997 tier structure. Lots to think about and I’m willing to be patient with it. I did not rush to tiers. I waited.
1-2 of 2
Brian O'Neill
2
15points to level up
@brian-oneill
Built Mindset Skool from 0 → 275+ paid members. If you’re done paying for programs where the founder disappears - start here. 7-day free trial 🔗👇

Active 5h ago
Joined Nov 20, 2025
Chicago
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