https://www.loom.com/share/affd3e66cba8463e85fcdf87faab4b2b https://storage.googleapis.com/kc-powerclean-public-html-823212137840/KC%20Resources/tech-media-guide/index.html?lang=en hope this helps some of you! We really struggle with this issue @ the mothership. This came from yet another fb ad manager saying our content sucks. So i yelled at RG and he frankly doesn't have capacity to fix it. So my mind goes to, how can i use my own frameworks to fix this problem once and for all (root issue style). I believe it needs a wholistic approach, meaning, the takers of the videos need to have all of the following in order to stand a chance at doing it (without the alternative of me hiring a videographer to follow all 30 trucks around town today). - vision and clear understanding of why it's important to the company - incentive and a pitch that helps them understand "WIIFM" What's in it for me? - clearly laid out process that shows how to do it and clear expectations of what success looks like - soft or hard certification that they have demonstrated the training in a working environment - scorecards that measure who is doing it daily with weekly check ins departmentally - strong leadership that coaches up or coaches out the people who don't FBA (followed by all) the process in the company Thanks to you all as this community has me back on FIRE for my own company. I let the standard slip and issues like this are small details that will synergize marketing across service and make us more profitable. Can a videographer fix the problem....? Yes, can it do it sustainably, probably not. But if we can get techs more $ by engaging them more fully the company, customer and employees all win together.