I’d love to get some feedback on my new opt-in page. I’ve created a lead magnet called How To Work Your Way. Inside, there’s six interviews with experts on modern careers and rethinking the rules of work. I’ve published these interviews to my newsletter over the last year. But I realised they could make for a great lead magnet too as the interviews are speaking to my ideal client (professionals who want more choice and freedom at work without having to change career or quit their job). So I’ve bundled them together, added a few pages of my own and got the “okay” from each interviewee to publish the guide. My plan is to run ads in other newsletters to the opt in page and hopefully grab some new subscribers. I think there’s room for improvement on the opt-in page, particularly on: - The six experts are big hitters in my niche. But I’m not sure if the page gets this across and bigs them up enough - The formatting (not my strong point by any stretch) I’m sure there’s lots of other stuff that could be better too. Would you like have a look and let me know what you think? I'd be grateful and don’t hold back if so 😊 https://howtoworkyourway.com

I've been going through a presentation by Jeff Walker of Product Launch Formula fame. Here's a bit that particularly stuck with me. Says Jeff: === When I'm looking to run a launch I'm as much interested in what strategic benefit does it have to me in addition to any money I could make. I'm a big believer in thinking long term. That's one of my competitive advantages, that I always think very long term. === Sounds really good, except.. ... what does "strategic benefit" really mean? And how do you think long-term? I'm not just farming for engagement here. I'm genuinely asking, because my time horizon is like 3 days. To help me with that, I just sat down and made a list of "10 kinds of strategic benefits of a launch." I wanna hear yours as well, because I'm sure I'm missing some. If you're game, we can play the usual "Battleship" format. If you name a strategic benefit that's on my list, I'll confirm it. If you name one I don't have, I'll give you one I have that hasn't been named yet. The game goes on until I'm sunk. Your turn.

Does anyone have a broad target market that they serve in all sorts of different ways? Reason I ask is that my target market are dads who want to live more intentionally, be present and just better overall men (I guess it's self-development which makes me want to throw up lol), but I realise there's all sorts of ways to help them ie fitness, quitting social media, productivity etc. And I guess I'm having a little trouble narrowing down so looking to see how others go about it.

If you're selling to people who want to be where you are... ... for example, to solopreneurs if you're a solopreneur... ... to internet marketers if you're an internet marketer... ... to coaches if you're a coach... ... then does it make sense to appear frustrated, dissatisfied, or disappointed with aspects of your business? Or does it make more sense to be cheerful, optimistic, and eager about your business, both as it is now, and as it was yesterday, and where it will be tomorrow? I'd claim it's the second. Today I listened to a presentation by Internet Marketer Jeff Walker. Jeff was speaking in a closed-door mastermind. And he made his business sound so great. One big success after another. One great idea after another. Made me want to learn more from him, and pay him money. Even though I know for a fact he's had problems in his business... And even though i know the reality of running a business like his. So I got a question for you: If aiming to look happy and successful is good for business, and I believe it is... ... then how do we square this with the fact that being transparent and honest is good for business, which I also believe?

A reader forwarded me another marketer's email that said, "Are email agencies fucked?" And she (the reader who forwarded me the message) asked: "I wanted to know what you thought of this - is the writing on the wall for email copywriting?" That was two days ago. Yesterday I saw a promo (in my email inbox) with the subject line, "R.I.P. Email Marketing." And last week, I polled my readers on a different question, and got a response from a reader (and member of Daily Email House), who runs a 6-figure info publishing and coaching business. He wrote: "The sales from emails are really down, I sell maybe 10 % of my revenue through email, the rest is from ads and I am sending good emails, if I say so myself and almost daily." Is something in the water that I failed to notice? Or is email marketing dying? Any thoughts or better yet direct experiences?