Sometimes a bride comes into her trial convinced she knows exactly what she wants! For example, she thinks she wants her hair up and during the appointment we’ll try two or three different updos. But by the end she realizes maybe she actually wants it down. Or she just isn’t loving it the way she thought she would. Most of the time I can tell when a bride isn’t loving what’s happening even if she’s being super nice about it. When I sense that I always try to address it right then by saying something like, “I feel like you’re not totally loving these. Is it that it’s up? Tell me what you’re feeling! You’re not going to hurt my feelings. Let’s figure it out!!” I make it very clear that I want honest feedback. I will say something like, “I promise you won’t hurt my feelings. This is your wedding day I want you to absolutely love your hair!!” Creating that safe space is huge. A lot of brides don’t want to seem picky or rude, so they’ll hold back unless you invite them to be honest. This is also exactly why I always recommend that my brides try one up and one down at their trial, even if they’re pretty sure what they want. Seeing both on themselves is often what helps them truly decide. That said some brides are adamant. They’ll say, “With my dress I KNOW I don’t want it up” or “I’m 100 percent sure I want it up”. In those cases we may spend the entire trial creating two or three different versions of that same category all up or all down. And that’s usually when this situation happens. They’ll leave realizing it’s not necessarily that the styles were bad, it’s that what they thought they wanted isn’t actually what feels best on them. Or maybe they thought they wanted a super slick back look but what they’re really craving is something softer with more texture. Or they thought they wanted very polished but they actually want more lived in and romantic. If we’re running out of time in the appointment and we can’t fully pivot I always reassure them and offer a second trial

Since I don’t have great demand yet, I was thinking of offering trials before you book. How would you go about that and what would charging look like?

If you’ve ever had that “omg why am I not getting inquiries??” panic in December… SAME. Slow season used to knock me on my ass every. single. year. I used to think: “Maybe it’s ME.” “Maybe my work isn’t good enough.” “Maybe I need to go back to corporate.” (And yes… I cried more than I smiled that month 😭) But the real truth? No one teaches bridal pros what actually happens between Nov–Jan. No one teaches us HOW to prep for the biggest booking window of the entire year. Which is exactly why I just dropped a brand-new YouTube video for you 👇🏼 ✨ 7 Things You MUST Do Before January To Book More Brides (so your 2026 books out faster) Inside the video I’m breaking down: 💗 The mistakes that kept me stuck, stressed and broke 💗 The difference between trendy content vs conversion content 💗 Why your portfolio may be confusing brides 💗 How to fix your highlights, bio, and pinned posts so you actually SELL 💗 And how ManyChat + reviews can totally change your bookings This is literally the playbook I wish I had in 2018. 🎥 New YouTube Video: 7 Things to do BEFORE January to book more brides 👉🏼 Watch it here! I want you walking into 2026 and 2027 feeling in CONTROL… not crossing your fingers and hoping brides magically find you. Drop your biggest engagement season goal in the comments and I’ll help you map out what to prioritize first!! (Yes I’ll replying to them alllll — let’s get you BOOKING.) LESSGOOOOO bridal bosses 💅🏻

I’ve been watching the shifts HARD this year and you’re either gonna ride this wave beautifully or get caught in the ghosting zone real quick. Just dropped a full breakdown of: ✨ 11 bridal industry predictions for 2026 ✨ content trends we’re LEAVING in the past (pls no more 💀 travel fee reels) and what’s working ✨ what brides are expecting moving forward ✨ how to stand out + keep bookings rolling If you want to be ahead of 99% of other bridal pros, this one’s a must-watch!! 🎥 Tap below to watch now https://youtu.be/x2a_ntXdgoM?si=hwXQXIyhNkrL7UFr Then LMK— which prediction shocked you most? 🫶🏻 Drop your thoughts, I want to hear what YOU’RE seeing in your markets too.