The goal of Notes is not to “go viral.” The goal is to: - stay visible - create conversations - build authority - attract aligned people - move people into your ecosystem naturally - Most people treat Notes randomly. The people growing fastest on Substack are treating Notes like relationship marketing. That means: - consistency over perfection - conversations over broadcasting - visibility with intention - 🌟 The Core Strategy The easiest way to approach Notes is to think in 4 categories: 1. Authority Notes These build credibility and position you as someone who understands the problem. Examples: - lessons - mindset shifts - client breakthroughs - mistakes people make - quick strategies - industry observations - Example: Most coaches do not have a visibility problem. They have a clarity problem. Visibility simply amplifies what already exists. 2. Conversation Notes These are designed to spark engagement. Examples: - yes/no questions - unpopular opinions - this or that - relatable experiences - simple debates - Example: Hot take: Long-form content is becoming MORE important, not less. Agree or disagree? OR Miracle Whip on tacos… yes or no? 😂 3. Personal / Human Notes People connect with people. These Notes create emotional connection and relatability. Examples: - behind the scenes - lessons from life - stories - funny moments - failures - observations - beliefs - Example: Building a business in your 60s feels very different than building one in your 20s. Less urgency. More alignment. More peace. Better decisions. 4. Promotional Notes This is where most people go wrong. Promotional Notes work best when: - mixed naturally into valuable content - tied to a real problem - connected to a transformation - conversational instead of pushy - Example: Seeing so many people struggle with messy Substack setups right now. That’s exactly why the next Substack Setup Intensive exists. Saving people days of frustration and helping them build it correctly from the start.