I get 15 cold pitches every single day on LinkedIn. Every. Single. One. Goes straight to trash. You know what gets my attention? The person who authentically commented on my AI tools post last week. The one who had something interesting to say about the Harlequins' rugby match. The entrepreneur who asked if the Jays will win the world series. That's not selling. That's being human. I just published a new blog breaking down why cold pitching is dead and what actually works in 2025. Here are the key points: The Visibility Goldmine Everyone Ignores: Your comments on other people's posts are free real estate. When you drop a thoughtful comment on a post from someone in your niche, hundreds (sometimes thousands) of people see your name, face, and headline. But "Great post!" doesn't cut it. You need to bring something real to the conversation. The Familiarity Formula: My warm outreach response rate? Over 95%. Why? Because people already know who I am before I reach out. They've seen my content. They've engaged with my ideas. By the time I message them, it's not cold - it's continuing a conversation we already started. The 5-Step Play: 1. Post valuable content consistently (4x per week is my recommendation) 2. Engage authentically on posts from people in your space 3. Build visibility through thoughtful comments 4. Notice who's engaging back 5. Reach out with context - not a pitch The Time Reality: I'm at a point where I'd rather spend Saturday morning coaching my kids' rugby than sitting on a 3-hour sales call for "extra cheese." My Saturdays are for family. My time is non-negotiable. When you ask for a 30-minute meeting, you're not asking for 30 minutes. You're asking me to give up something I can't get back. That better be worth it. Bottom line: The relationship comes first. The business comes second. LinkedIn isn't a slot machine. You can't automate your way to relationships or cold pitch your way to trust. Drop your worst cold pitch from this week below. 👇

Just audited the Harlequins Rugby Club after watching their game at The Stoop in London, and discovered a perfect case study in wasted potential. The shocking stats: → 292K Instagram followers (2nd largest rugby club in Europe) → 173K Facebook followers (largest in UK Premiership) → BUT: Getting crushed by competitors in website traffic The brutal reality: Northampton Saints (smaller social following) gets MORE website traffic than Harlequins. That's not a fanbase problem - that's a strategy problem. What I found missing: ✅ No Meta Pixel - I visited their site, got distracted, never got retargeted ✅ Zero post-game follow-up - I attended their game, never saw a season ticket offer ✅ Missed trending opportunity - Ellie Kildunne (England Rugby World Cup star) plays for them, 13K monthly searches, barely mentioned on site ✅ Video content sitting unused - Great TikTok content not being repurposed as paid ads The lesson for every business: You can have the biggest social following in your industry and still lose to competitors who understand the bottom of the funnel. Social media followers ≠ Revenue Website traffic + Retargeting = Revenue Quick wins they're missing: - Install Meta Pixel for visitor retargeting - Create Ellie Kildunne content hub (13K searches/month) - Retarget stadium attendees with season ticket offers - Turn TikTok highlights into Facebook ad funnels Bottom line: Having a massive social following means nothing if you can't convert followers into customers. Sometimes the biggest opportunities are hiding in plain sight.

If you had to pick ONE marketing skill as your superpower, what would it be? And more importantly... how are you using that power to take over the world? 😈 Are you the Copy Whisperer who can make anyone buy anything with just three sentences? The Data Detective who sees profit in spreadsheets that make others cry? The Creative Genius who turns random Tuesday thoughts into viral campaigns? The AI Wizard who's basically a human-robot hybrid at this point? Drop your superpower below AND shamelessly plug what you do!